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    • .dad

    Generic top-level domainsIDNDNSSEC

    Overview

    • .dad is a generic top-level domain (gTLD) applied for and operated by Google (Charleston Road Registry Inc.) as part of ICANN's New gTLD Program.
    • The string "dad" is intended to create a clear, direct association with fathers and fatherhood and to serve as an online destination for related content, products, services and communities.
    • Classified among lifestyle new gTLDs, .dad targets content and audiences centered on parenting, fatherhood and related interests.

    History

    • Applicant: Charleston Road Registry Inc. (Google).
    • Application: Submitted as part of ICANN's New gTLD Program (application revealed June 13, 2012).
    • Registry Agreement: Signed with ICANN on 23 January 2014.
    • Delegation: .dad was delegated to the DNS Root Zone on 30 August 2014, completing its entry into the global DNS.

    Usage and Audience

    • Intended purpose (per the applicant): to be a premier online destination where registrants can offer, and users can access, ideas, products, services and information about fathers and fatherhood.
    • Typical uses suggested by the applicant include:
      • Parenting and fatherhood content (e.g., new.dad, stayathome.dad)
      • Community organizations for fathers (e.g., locallittleleague.dad, schoolclub.dad)
      • Products and services geared toward fathers (e.g., familyvacations.dad, cookbooksfor.dad)
    • Target registrants: businesses, organizations, and individuals seeking to reach markets or communities of fathers.

    Registration Rules

    • Open registration: The applicant stated the gTLD would remain totally open with no restrictions on second-level domain registrations.
    • Availability: Domain names in .dad are available to the general public for registration and use.
    • Access via registrars: Registry Services and the shared registration system are to be made available to all ICANN-accredited registrars.
    • Rights protection: The registry committed to implementing strong and integrated intellectual property rights protection mechanisms, building on ICANN's required policies.

    SEO and Brand Impact

    • Positioning: The applicant described .dad as signaling that the content in the domain is geared to or provided by fathers, which can help organize related content on the internet and enhance consumer choice.
    • Brand value: Google indicated registrants would find value in associating with the .dad string for targeted branding toward fathers and fatherhood audiences.

    Notable Cases or Examples

    • Example second-level names cited in the application: new.dad, stayathome.dad, locallittleleague.dad, schoolclub.dad, familyvacations.dad, cookbooksfor.dad.
    • Operator/manager: Google (Charleston Road Registry Inc.), categorized as a Lifestyle new gTLD operator.

    Operator

    Charleston Road Registry Inc.

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       DAD

organisation: Charleston Road Registry Inc.
address:      1600 Amphitheatre Parkway
address:      Mountain View CA 94043
address:      United States of America (the)

contact:      administrative
name:         TLD Admin
organisation: Google Inc.
address:      111 8th Avenue
address:      New York NY 10011
address:      United States of America (the)
phone:        +1 404 978 8419
fax-no:       +1 650 492 5631
e-mail:       iana-contact@google.com

contact:      technical
name:         TLD Engineering
organisation: Google Inc.
address:      76 Ninth Avenue, 4th Floor
address:      New York NY 10011
address:      United States of America (the)
phone:        +1 404 978 8419
fax-no:       +1 650 492 5631
e-mail:       crr-tech@google.com

nserver:      NS-TLD1.CHARLESTONROADREGISTRY.COM 2001:4860:4802:32:0:0:0:69 216.239.32.105
nserver:      NS-TLD2.CHARLESTONROADREGISTRY.COM 2001:4860:4802:34:0:0:0:69 216.239.34.105
nserver:      NS-TLD3.CHARLESTONROADREGISTRY.COM 2001:4860:4802:36:0:0:0:69 216.239.36.105
nserver:      NS-TLD4.CHARLESTONROADREGISTRY.COM 2001:4860:4802:38:0:0:0:69 216.239.38.105
nserver:      NS-TLD5.CHARLESTONROADREGISTRY.COM 2001:4860:4805:0:0:0:0:69 216.239.60.105
ds-rdata:     26870 8 2 e0ca4bc0fd88a68e2a90402fd62da9f321940b79f5d1e01ba1141d2b5301d8f5

whois:        

status:       ACTIVE
remarks:      Registration information: https://www.registry.google

created:      2014-06-12
changed:      2025-04-11
source:       IANA

    Registrars