.date

Overview

• .date is a generic top-level domain (gTLD) introduced through ICANN's New gTLD Program.
• The string was applied for as the common English word "date" and is positioned as a dedicated space for the online dating and related lifestyle sectors.

History

• Applicant/Manager: The application was submitted by dot Date Limited (Famous Four Media). The applicant stated it would manage the gTLD and establish governance for stakeholders.
• Registry services: The implementation materials indicate a registry services provider was engaged to manage technical infrastructure; registry backend information in source material names Neustar.
• Delegation: The .date gTLD was delegated to the DNS root zone on 26 March 2015.

Usage and Audience

• Target audience: companies, services and individuals in the online dating sector and related lifestyle communities.
• Purpose described by the applicant:
  • Provide a consolidated, secure namespace dedicated to dating enterprises.
  • Promote consumer trust, choice, competition and innovation within the dating sector.
  • Create a platform where stakeholders (businesses and creators) can register, present services, and test new ideas.
• Governance: The applicant proposed establishing a Governance Council (GC) of key sector stakeholders as an advisory body to influence the gTLD's governance.

SEO and Brand Impact

• The applicant framed .date as a branded, sector-specific namespace intended to:
  • Improve consumer trust by offering a clearly labeled, dedicated environment for dating services.
  • Enhance brand positioning for registrants seeking an explicit association with dating and related services.
  • Support consumer choice and competition by creating a distinct marketplace for dating enterprises.

Notable Cases or Examples

• GAC Early Warning: The application received an Early Warning from the Japanese delegation to ICANN's GAC because "Date" is also the name of two Japanese cities (in Fukushima Prefecture and Hokkaido). The warning raised geographic-name concerns during the application process.
• Delegation milestone: Successfully delegated to the Root Zone on 26 March 2015, marking its entry as an active gTLD.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       DATE

organisation: dot Date Limited
address:      2nd Floor, Leisure Island Business Centre, Ocean Village
address:      Gibraltar  GX11 1AA
address:      Gibraltar

contact:      administrative
name:         Edgar Charles Andrew Lavarello
organisation: Pricewaterhousecoopers Ltd.
address:      327 Main Street
address:      Gibraltar  GX11 1AA
address:      Gibraltar
phone:        +350 200 73520
e-mail:       edgar.c.lavarello@gi.pwc.com

contact:      technical
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480 505 8800
fax-no:       +1 480 624 2546
e-mail:       iana@registry.godaddy

nserver:      A.NIC.DATE 2001:dcd:1:0:0:0:0:10 37.209.192.10
nserver:      B.NIC.DATE 2001:dcd:2:0:0:0:0:10 37.209.194.10
nserver:      C.NIC.DATE 2001:dcd:3:0:0:0:0:10 37.209.196.10
nserver:      NS1.DNS.NIC.DATE 156.154.144.46 2610:a1:1071:0:0:0:0:2e
nserver:      NS2.DNS.NIC.DATE 156.154.145.46 2610:a1:1072:0:0:0:0:2e
nserver:      NS3.DNS.NIC.DATE 156.154.159.46 2610:a1:1073:0:0:0:0:2e
ds-rdata:     17974 8 2 89f996cd425d64fbd8deba987615d4c3d8de899f626643b4bfc6fa7bf8f996e5

whois:        whois.nic.date

status:       ACTIVE
remarks:      Registration information: http://nic.date

created:      2015-02-05
changed:      2024-05-11
source:       IANA