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    • .datsun

    Generic top-level domainsIDNDNSSEC

    Overview

    • .datsun is a brand generic top-level domain (gTLD) representing the Datsun name and brand.
    • The TLD was applied for and is managed by NISSAN MOTOR CO., LTD. as a company/brand TLD within ICANN's New gTLD Program.
    • Intended general use: a closed, official namespace for Nissan and its stakeholders rather than an open public namespace.

    History

    • .datsun was applied for as part of ICANN's New gTLD Program.
    • The TLD was delegated to the DNS Root Zone on March 4, 2015.
    • Registry/operator: NISSAN MOTOR CO., LTD.; tld_status recorded as Delegated and tld_type as gTLD (brand).

    Usage and Audience

    • Primary registrants: NISSAN and its stakeholders (specifically NISSAN and companies listed on NISSAN's securities reports).
    • Purpose: provide an official, trustworthy namespace to publish information and represent Nissan products and services associated with the Datsun brand.
    • Access model: restricted — second-level domain registrations are not open to the general public.

    Registration Rules

    • Registrations are limited to Nissan and designated stakeholders; second-level registrations will not be open to the public.
    • The registry emphasizes restrictive rules and comprehensive abuse-handling processes to minimize abusive registrations and maintain a reliable name space.

    SEO and Brand Impact

    • Nissan positions .datsun as a marketing and branding tool with high memorability and direct brand association.
    • Goals for the TLD include:
      • being recognized as Nissan's official TLD,
      • providing a name space that users can access with confidence,
      • delivering increased trust and clearer brand identity compared with generic TLDs.
    • Operational aims stated by the registry include secure and stable operations (DDoS-resistant DNS load dispersion), prompt WHOIS and DNS record update reflection, registrar support, and 24/7 abuse handling to protect stakeholder and brand reputation.

    Notable Cases or Examples

    Operator

    NISSAN MOTOR CO., LTD.

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       DATSUN

organisation: NISSAN MOTOR CO., LTD.
address:      2, Takaracho, Kanagawa-ku
address:      Yokohama-shi Kanagawa 220-8686
address:      Japan

contact:      administrative
name:         Representative Director
organisation: GMO Registry, Inc.
address:      26-1 Sakuragaoka-cho
address:      Shibuya-ku Tokyo 1508512
address:      Japan
phone:        +81-3-5456-1601
fax-no:       +81-3-3780-5239
e-mail:       newgtld@gmoregistry.com

contact:      technical
name:         Director
organisation: GMO Registry, Inc.
address:      26-1 Sakuragaoka-cho
address:      Shibuya-ku Tokyo 1508512
address:      Japan
phone:        +81-3-5456-1601
fax-no:       +81-3-3780-5239
e-mail:       newgtld@gmoregistry.com

nserver:      A.GMOREGISTRY.NET 2001:dcd:1:0:0:0:0:4 37.209.192.4
nserver:      B.GMOREGISTRY.NET 2001:dcd:2:0:0:0:0:4 37.209.194.4
nserver:      K.GMOREGISTRY.NET 37.209.196.4
nserver:      L.GMOREGISTRY.NET 2001:dcd:4:0:0:0:0:4 37.209.198.4
ds-rdata:     11344 8 2 fb16fd51d18855f4127721bab619ca805d69817a84ce73b90be152205ca31a40

whois:        whois.nic.gmo

status:       ACTIVE
remarks:      Registration information: http://www.gmoregistry.com/en/

created:      2014-07-10
changed:      2019-08-20
source:       IANA