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    • .day

    Generic top-level domainsIDNDNSSEC

    Overview

    .day is a generic top-level domain (gTLD) operated by Google through Charleston Road Registry Inc. The string is intended as a dedicated domain space for memorable, special or hallmark days and for physical or online events — enabling second-level names that relate to specific days (for example: birth.day, christmas.day, wedding.day).

    History

    • Applicant and registry operator: Google (Charleston Road Registry Inc.).
    • Application submitted as part of ICANN's New gTLD Program.
    • Registry Agreement with ICANN signed on 30 January 2014.
    • .day was delegated to the DNS root zone on 30 August 2014.
    • Google launched the .day namespace to the public in late 2021.

    Usage and Audience

    • Target audience: individuals, event organisers, communities and organisations that want domains tied to specific days or events.
    • Typical uses suggested in the application include commemorative and event-related names such as birth.day, christmas.day, wedding.day, rememberthat.day, event.day.
    • Adoption data: about 14,000 .day domains had been sold as of late January 2023.
    • Google maintains a calendar of days and events at new.day to showcase uses and availability.
    • Early 2023: United Nations organisations acquired about 20 premium .day domains and launched redirects to promote UN-recognized issue-awareness days.

    Registration Rules

    • Registration policy: intended to be open — the applicant stated there would be no restrictions on second-level registrations in .day.
    • Availability: domain names are available to the general public through ICANN-accredited registrars and the shared registration system offered by the registry.
    • Rights protection: the registry committed to implementing a suite of intellectual property rights protection mechanisms in line with ICANN requirements.

    SEO and Brand Impact

    • Positioning: .day is designed to signal the kind of content a site contains (days, events, awareness dates), helping registrants convey relevance and context through their domain.
    • Brand and trust: operated by Google, the registry emphasized integrated rights-protection measures and open registration to encourage innovation, consumer choice and trust in the namespace.

    Notable Cases or Examples

    • new.day — Google-maintained calendar showcasing .day domains and events.
    • UN involvement — around 20 premium .day domains were acquired by UN organisations and used to promote UN-recognized awareness days (early 2023).
    • Sales milestone — ~14,000 .day domains sold by late January 2023.

    Operator

    Charleston Road Registry Inc.

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       DAY

organisation: Charleston Road Registry Inc.
address:      1600 Amphitheatre Parkway
address:      Mountain View CA 94043
address:      United States of America (the)

contact:      administrative
name:         TLD Admin
organisation: Google Inc.
address:      111 8th Avenue
address:      New York NY 10011
address:      United States of America (the)
phone:        +1 404 978 8419
fax-no:       +1 650 492 5631
e-mail:       iana-contact@google.com

contact:      technical
name:         TLD Engineering
organisation: Google Inc.
address:      76 Ninth Avenue, 4th Floor
address:      New York NY 10011
address:      United States of America (the)
phone:        +1 404 978 8419
fax-no:       +1 650 492 5631
e-mail:       crr-tech@google.com

nserver:      NS-TLD1.CHARLESTONROADREGISTRY.COM 2001:4860:4802:32:0:0:0:69 216.239.32.105
nserver:      NS-TLD2.CHARLESTONROADREGISTRY.COM 2001:4860:4802:34:0:0:0:69 216.239.34.105
nserver:      NS-TLD3.CHARLESTONROADREGISTRY.COM 2001:4860:4802:36:0:0:0:69 216.239.36.105
nserver:      NS-TLD4.CHARLESTONROADREGISTRY.COM 2001:4860:4802:38:0:0:0:69 216.239.38.105
nserver:      NS-TLD5.CHARLESTONROADREGISTRY.COM 2001:4860:4805:0:0:0:0:69 216.239.60.105
ds-rdata:     41746 8 2 bcd63da0f1195997a0ea25780e7b0675ec7877052cd6fe837e8f112c1fad3886

whois:        

status:       ACTIVE
remarks:      Registration information: https://www.registry.google

created:      2014-06-12
changed:      2025-04-11
source:       IANA

    Registrars