.dclk

Overview

.dclk is a brand gTLD delegated to Google Registry (Charleston Road Registry Inc.) as part of ICANN's New gTLD Program. It is intended to provide a dedicated namespace for Google's DoubleClick services and related digital media management.

• TLD: .dclk
• Registry operator: Google (Charleston Road Registry Inc.)
• Type: Brand gTLD (closed namespace)
• Delegated to the Root Zone: 24 January 2015

History

• .dclk was applied for under ICANN's New gTLD Program (application details revealed 13 June 2012).
• The application succeeded and the string was delegated to the Root Zone on 24 January 2015.
• The registry is operated by Google (Charleston Road Registry Inc.).

Usage and Audience

• Intended audience: Google and users of DoubleClick advertising and digital media-management services.
• Second-level registrations within .dclk are intended for Google’s exclusive use and are not available for public purchase or registration.

Registration Rules

• .dclk is intended to be a closed gTLD: second-level domain names are meant to be registered to, and maintained by, Google only.
• Charleston Road Registry stated an intention to act as the sole registrar and registrant and to distribute or transfer control only to Google and its affiliates.
• Google indicated it would apply for an exemption to the ICANN Registry Operator Code of Conduct to operate the closed registry.

SEO and Brand Impact

• The applicant described .dclk as a means to enhance the DoubleClick brand, provide a specialized environment for DoubleClick services, and signal the type of content available in the domain.
• As a brand gTLD operated by Google, .dclk is positioned primarily for corporate branding and controlled use rather than broad public adoption.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       DCLK

organisation: Charleston Road Registry Inc.
address:      1600 Amphitheatre Parkway
address:      Mountain View CA 94043
address:      United States of America (the)

contact:      administrative
name:         TLD Admin
organisation: Google Inc
address:      111 8th Avenue
address:      New York NY 10011
address:      United States of America (the)
phone:        +1 404 978 8419
fax-no:       +1 650 492 5631
e-mail:       iana-contact@google.com

contact:      technical
name:         TLD Engineering
organisation: Google Inc
address:      76 Ninth Avenue, 4th Floor
address:      New York NY 10011
address:      United States of America (the)
phone:        +1 404 978 8419
fax-no:       +1 650 492 5631
e-mail:       crr-tech@google.com

nserver:      NS-TLD1.CHARLESTONROADREGISTRY.COM 2001:4860:4802:32:0:0:0:69 216.239.32.105
nserver:      NS-TLD2.CHARLESTONROADREGISTRY.COM 2001:4860:4802:34:0:0:0:69 216.239.34.105
nserver:      NS-TLD3.CHARLESTONROADREGISTRY.COM 2001:4860:4802:36:0:0:0:69 216.239.36.105
nserver:      NS-TLD4.CHARLESTONROADREGISTRY.COM 2001:4860:4802:38:0:0:0:69 216.239.38.105
nserver:      NS-TLD5.CHARLESTONROADREGISTRY.COM 2001:4860:4805:0:0:0:0:69 216.239.60.105
ds-rdata:     44237 8 2 2db4b865e2a04b4324e6b5359acf3fdbceb10e9e2ae8597ff7a71b9d770a70e1

whois:        

status:       ACTIVE
remarks:      Registration information: https://www.registry.google

created:      2015-01-08
changed:      2025-04-11
source:       IANA