About .dealer domain
.dealer is a brand gTLD (Generic Top-Level Domain) delegated to the root zone in December 2015. The registry operator for this extension is Intercap Holdings. It was originally applied for by Dealer Dot Com, Inc. with the stated purpose of creating a trusted, intuitive namespace for the company and its ecosystem. As a brand TLD, it is designed to serve the specific needs of the registry operator and its qualified partners.
Who can register .dealer domain
Registration of .dealer domains is not open to the general public. The registry intends to limit registration and use to Dealer.com, its qualified subsidiaries, affiliates, and partners. This is a restricted TLD, and eligibility is determined by the registry operator based on its business relationships and strategy. There is no public registration process; all domains are allocated directly by the registry to approved entities.
How to register .dealer domain
As a brand TLD restricted to the registry operator and its partners, .dealer domains are not sold through commercial registrars via a standard public checkout flow. The allocation process is managed internally by the registry operator, Intercap Holdings, for Dealer.com and its qualified affiliates. Domain names are delegated based on the registry's business strategy and its relationships with approved partners. Requests for a domain would need to be submitted to and evaluated by the registry directly.
Typical uses of .dealer domain
The .dealer extension is primarily used by Dealer.com, its subsidiaries, and its qualified partners within the automotive industry. It serves as a dedicated, secure namespace for the company's online products, services, and marketing efforts. Entities use this TLD to consolidate their digital presence under a trusted, brand-specific hierarchy, distinguishing their official channels from the broader internet. Its use is intrinsically linked to the automotive solutions provider and its ecosystem.
Tips for registering .dealer domain
- Registrations are allocated directly by the registry to approved entities and are not available for public purchase through standard registrars.
- As a restricted brand TLD, there are no publicly listed registration terms, renewal prices, or standard add-ons like WHOIS privacy for general consumers.
- The registry's policies, including any potential future expansion to fee-based registrations for external parties, are determined solely by the operator.
- Domain management and configuration are handled within the closed ecosystem established by the registry and its partners.