.dealer

Overview

• .dealer is a delegated generic top-level domain (gTLD) created under ICANN's New gTLD Program.
• It is positioned as a Brand TLD associated with Dealer.com and intended to serve the automotive dealer community and Dealer.com’s ecosystem.

History

• Applicant: Dealer Dot Com, Inc. applied for the string during ICANN's New gTLD Program.
• Registry / Operator: The TLD is run by Intercap Holdings.
• Delegation: .dealer was delegated into the DNS root zone on 24 December 2015.
• Classification: Treated as a Brand-style gTLD intended to provide a trusted namespace for Dealer.com and its partners.

Usage and Audience

• Primary audience:
  • Dealer.com, its subsidiaries and affiliates
  • Qualified dealer partners and customers of Dealer.com’s platform
• Intended use:
  • To provide a hierarchical, intuitive and trusted namespace for automotive dealerships and related digital services offered through Dealer.com.

Registration Rules

• Initial registration policy: Dealer.com intended to limit registrations initially to Dealer.com and its qualified partners and affiliates to establish operations and sustainability.
• Future expansion: The applicant indicated potential later expansion to fee-based registrations for parties beyond Dealer.com and its affiliates if consistent with sustainable operations.
• Compliance note: The intended limited distribution, together with requirements in Specification 9 of the Registry Agreement template, was intended to exempt the registry from certain annual Code of Conduct Compliance requirements.

SEO and Brand Impact

• Brand protection and marketing:
  • .dealer is intended to protect Dealer.com’s online presence, expand marketing and promotion efforts, and provide a secure channel for online products and services.
  • The TLD was planned as a platform to consolidate intellectual property activities and strengthen brand identity for Dealer.com and its partners.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       DEALER

organisation: Intercap Registry Inc.
address:      4th Floor, Harbour Place, 103 South Church Street
address:      PO Box 10240
address:      Grand Cayman KY1-1002
address:      Cayman Islands (the)

contact:      administrative
name:         General Manager
organisation: Intercap Registry Inc.
address:      4th Floor, Harbour Place, 103 South Church Street
address:      PO Box 10240
address:      Grand Cayman KY1-1002
address:      Cayman Islands (the)
phone:        +1-833-436-8462
e-mail:       admin@intercap.inc

contact:      technical
name:         CTO
organisation: CentralNic
address:      Saddlers House, 4th Floor
address:      44 Gutter Lane
address:      London EC2V 6BR
address:      United Kingdom of Great Britain and Northern Ireland (the)
phone:        +44 20 33 88 0600
fax-no:       +44 20 33 88 0601
e-mail:       tld.ops@centralnic.com

nserver:      A.NIC.DEALER 194.169.218.138 2001:67c:13cc:0:0:0:1:138
nserver:      B.NIC.DEALER 185.24.64.138 2a04:2b00:13cc:0:0:0:1:138
nserver:      C.NIC.DEALER 212.18.248.138 2a04:2b00:13ee:0:0:0:0:138
nserver:      D.NIC.DEALER 212.18.249.138 2a04:2b00:13ff:0:0:0:0:138
ds-rdata:     31586 8 2 8c442bfe32daff402fcc59d26a90f5ecac593fb6ba8a6396bd21686e3bd0d24b
ds-rdata:     31235 8 2 221ac84b1ddc9345e73cfd727b7c85ad97d782d1485250f4e62f7b424371b5a4

whois:        whois.nic.dealer

status:       ACTIVE
remarks:      Registration information: https://get.dealer

created:      2015-11-25
changed:      2023-11-17
source:       IANA