.dell

Overview

• .dell is a brand generic top-level domain (gTLD) created under ICANN's New gTLD Program.
• The string is intended as a trusted, hierarchical namespace managed by Dell Inc to serve its customers and protect its online identity.
• Neustar provides back-end registry services while Dell manages the registry.

History

• The .dell string was applied for as part of ICANN's New gTLD Program (string reveal reported 13 June 2012).
• .dell was delegated to the DNS root zone on 14 October 2015.
• The registry is managed by Dell Inc with Neustar operating back-end registry functions.

Usage and Audience

• Primary intended users are Dell and its qualified subsidiaries and affiliates.
• Dell identified its four global customer-oriented operating segments that will inform use: Large Enterprise, Public, Small and Medium Business, and Consumer.
• The namespace is intended to serve customers, support marketing and promotions, provide secure channels for products and services, and consolidate certain intellectual property activities.

Registration Rules

• Dell intended to initially limit registrations within .dell to Dell and its qualified subsidiaries and affiliates.
• The initial limited distribution was planned to allow Dell to establish operations and achieve sustainability.
• Use and distribution are subject to the requirements referenced in Specification 9 of the template Registry Agreement.

SEO and Brand Impact

• As a branded gTLD, .dell is positioned to strengthen Dell's online identity and brand control.
• Intended benefits include improved trustworthiness for customer-facing content, a secure branded channel for products and services, and a platform to support marketing and intellectual property consolidation.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       DELL

organisation: Dell Inc.
address:      1 Dell Way
address:      Round Rock TX 78682
address:      United States of America (the)

contact:      administrative
name:         Director, Consulting & Strategy
organisation: FairWinds Partners
address:      1000 Potomac Street NW #350
address:      Washington DC 20007
address:      United States of America (the)
phone:        +1-202-223-9252
fax-no:       +1-202-223-9256
e-mail:       dellregistry@fairwindspartners.com

contact:      technical
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480 505 8800
fax-no:       +1 480 624 2546
e-mail:       iana@registry.godaddy

nserver:      A.NIC.DELL 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver:      B.NIC.DELL 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver:      C.NIC.DELL 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver:      NS1.DNS.NIC.DELL 156.154.144.47 2610:a1:1071:0:0:0:0:2f
nserver:      NS2.DNS.NIC.DELL 156.154.145.47 2610:a1:1072:0:0:0:0:2f
nserver:      NS3.DNS.NIC.DELL 156.154.159.47 2610:a1:1073:0:0:0:0:2f
ds-rdata:     3580 8 2 44c5f896b1f96a4b5f85385dda8648e5f050d94cf53b244d243caa0877a5a3c0

whois:        

status:       ACTIVE
remarks:      Registration information: http://www.dell.com

created:      2015-04-30
changed:      2024-05-11
source:       IANA