Overview
- .deloitte is a delegated Brand gTLD created under ICANN's New gTLD Program.
- The TLD was applied for and operated by Deloitte (Deloitte Touche Tohmatsu Limited).
- Deloitte stated the TLD would help improve the Deloitte brand and protect its intellectual property (including that of its member firms), and enhance online experience, accessibility, usability and information exchange for clients and recruits.
History
- Deloitte confirmed its application for the .deloitte gTLD on April 18, 2012.
- The string was delegated to the DNS Root Zone on 29 January 2016.
- Deloitte worked with OpenRegistry for technical backend registry services; it was one of 20 clients using OpenRegistry for backend support.
- Deloitte was among the first companies to announce intent to apply for a brand TLD in ICANN's program.
Usage and Audience
- Primary operator: Deloitte (Deloitte Touche Tohmatsu Limited), a global professional services organization based in New York City.
- Intended audiences and uses mentioned by Deloitte:
- Protecting the firm's intellectual property and that of its member firms.
- Improving the Deloitte brand online.
- Enhancing online experience, accessibility, usability and information exchange for clients and recruits.
- Context on Deloitte (from source): the company had more than 182,000 employees and reported $28.8 billion in revenue in 2011.
SEO and Brand Impact
- Deloitte positioned the .deloitte gTLD as a brand-control tool to bolster brand presence and protect intellectual property on the internet.
- The stated aims focus on improving online accessibility and usability for stakeholders rather than general commercial domain resale or broad public registration.
Notable Cases or Examples
- The TLD itself is operated by Deloitte and used as the firm's branded top-level domain; Deloitte was one of the earliest adopters among global brands to pursue a dedicated brand gTLD.
Operator
Deloitte Touche Tohmatsu
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: DELOITTE
organisation: Deloitte Touche Tohmatsu
address: 30 Rockefeller Plaza
address: New York NY 10112-0015
address: United States of America (the)
contact: administrative
name: Lead Network Analyst
organisation: Deloitte Touche Tohmatsu Services, Inc.
address: 111 S Wacker Dr
address: Chicago IL 60606
address: United States of America (the)
phone: +1 312 486 4145
e-mail: dttdomainadmin@deloitte.com
contact: technical
name: Scott E. Smith
organisation: Deloitte Touche Tohmatsu Services, Inc.
address: 4022 Sells Drive
address: Hermitage TN 37076
address: United States of America (the)
phone: +1 610 479 5957
e-mail: dttdomainadmin@deloitte.com
nserver: A.NIC.DELOITTE 194.169.218.80 2001:67c:13cc:0:0:0:1:80
nserver: B.NIC.DELOITTE 185.24.64.80 2a04:2b00:13cc:0:0:0:1:80
nserver: C.NIC.DELOITTE 212.18.248.80 2a04:2b00:13ee:0:0:0:0:80
nserver: D.NIC.DELOITTE 212.18.249.80 2a04:2b00:13ff:0:0:0:0:80
ds-rdata: 41922 13 2 fd71f550c4e968f52e85dfb13eb0da6068b0fa4970ade6cbf96300c872a90998
ds-rdata: 48890 13 2 1f0e244529dab8ba76058cfade19a8142c4f747e9cddfc74a990c324536e049f
whois: whois.nic.deloitte
status: ACTIVE
remarks: Registration information: http://nic.deloitte
created: 2015-12-23
changed: 2023-11-22
source: IANA
