Overview
- .direct is a generic top-level domain (gTLD) created through ICANN's New gTLD Program.
- The string was delegated to the DNS Root Zone on 02 July 2014.
- Donuts (Half Trail, LLC) is the registry operator that manages the TLD.
History
- The .direct application was part of ICANN's large-scale new gTLD expansion.
- The application succeeded and the string was delegated on 02 July 2014.
- Donuts (via Half Trail, LLC) became the registry operator; Donuts submitted a Public Interest Commitment (PIC) related to its operation of the string.
- The .direct string experienced contention during the application process (multiple applicants were involved).
- Donuts is noted as an applicant organization that filed for a large portfolio of new gTLDs (reported as 307 strings under various company names).
Notable Cases or Examples
- Dish DBS Corporation originally applied for .direct as a Brand gTLD (representing Dish Network).
- The DirecTV Group, Inc. filed a Legal Rights Objection against Dish's application.
- A WIPO panel upheld DirecTV's Legal Rights Objection, which prevented Dish's application from proceeding.
- After resolution of the objection and application contention, Donuts became the delegated registry operator for .direct.
Operator
Binky Moon, LLC
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: DIRECT
organisation: Binky Moon, LLC
address: c/o Identity Digital Limited
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
contact: administrative
name: Vice President, Engineering
organisation: Identity Digital Limited
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldadmin@identity.digital
contact: technical
name: Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldtech@identity.digital
nserver: V0N0.NIC.DIRECT 2a01:8840:1a:0:0:0:0:46 65.22.24.46
nserver: V0N1.NIC.DIRECT 2a01:8840:1b:0:0:0:0:46 65.22.25.46
nserver: V0N2.NIC.DIRECT 2a01:8840:1c:0:0:0:0:46 65.22.26.46
nserver: V0N3.NIC.DIRECT 161.232.12.46 2a01:8840:f6:0:0:0:0:46
nserver: V2N0.NIC.DIRECT 2a01:8840:1d:0:0:0:0:46 65.22.27.46
nserver: V2N1.NIC.DIRECT 161.232.13.46 2a01:8840:f7:0:0:0:0:46
ds-rdata: 29044 8 2 dd72f7eec3b8ce0e6a278a6d560abacabcdff4a4a9062eb8dbd96eddc910b140
whois: whois.nic.direct
status: ACTIVE
remarks: Registration information: https://www.identity.digital/
created: 2014-05-22
changed: 2023-09-13
source: IANA
Registrars
