Overview
- .discover is a proposed brand gTLD (generic top-level domain) applied for in ICANN's New gTLD Program by Discover Financial Services.
- It is intended to serve as a trusted, secure namespace for Discover's products, services and communications with consumers.
History
- Applicant: Discover Financial Services.
- Registry (as listed in the application summary): Neustar.
- The string .discover was applied for during ICANN's new gTLD process (Reveal Day referenced 13 June 2012).
- In its application Discover described its business history (operating since 1985) and cited its 2011 net income as part of the background supporting the brand's recognition and the rationale for a dedicated gTLD.
- Discover stated its intention to operate .discover as a closed, single-registrant registry controlled by Discover and its affiliates.
Usage and Audience
- Primary operator/audience: Discover Financial Services and its affiliates.
- Target users: consumers seeking authentic Discover products, services, information and secure transactions online.
- Broader context: positioned for the financial services e-business community where fraud and security threats are a concern, with the goal of increasing consumer confidence.
Registration Rules
- Planned model: closed single-registrant registry.
- All second-level domain names within .discover would be controlled by Discover and its affiliates.
- The namespace is intended to be restricted rather than open for general public registration.
SEO and Brand Impact
- Discover's stated goals for the TLD include creating a recognizably secure top-level domain to:
- Enhance consumer confidence and safety online.
- Provide a trusted namespace for official Discover communications, products and services.
- Strengthen brand control and reduce risks associated with fraud and impersonation by centralizing authoritative content under a Discover-controlled TLD.
Operator
Discover Financial Services
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: DISCOVER
organisation: Discover Financial Services
address: 2500 Lake Cook Road
address: Riverwoods IL 60015
address: United States of America (the)
contact: administrative
name: Senior Manager, E-Business
organisation: Discover Financial Services
address: 2500 Lake Cook Road
address: Riverwoods IL 60015
address: United States of America (the)
phone: +1 224 405 0640
e-mail: ngtld-discover@cscglobal.com
contact: technical
name: Howard Eland, Senior Director, DNS Infrastructure Group
organisation: Identity Digital Inc.
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldtech@identity.digital
nserver: V0N0.NIC.DISCOVER 2a01:8840:6a:0:0:0:0:30 65.22.108.30
nserver: V0N1.NIC.DISCOVER 2a01:8840:6b:0:0:0:0:30 65.22.109.30
nserver: V0N2.NIC.DISCOVER 2a01:8840:6c:0:0:0:0:30 65.22.110.30
nserver: V0N3.NIC.DISCOVER 161.232.32.30 2a01:8840:108:0:0:0:0:30
nserver: V2N0.NIC.DISCOVER 2a01:8840:6d:0:0:0:0:30 65.22.111.30
nserver: V2N1.NIC.DISCOVER 161.232.33.30 2a01:8840:109:0:0:0:0:30
ds-rdata: 11395 8 2 47124d6ed5ec3c86d3c52d6b2a4e60471e84227e9b6d8c16a6f85723c9f5f072
whois: whois.nic.discover
status: ACTIVE
remarks: Registration information: https://www.discover.com/
created: 2016-07-14
changed: 2025-05-29
source: IANA
