Country-code top-level domains
Overview
- .dj is the country code top-level domain (ccTLD) for Djibouti.
- It is commonly marketed and used as a domain hack for music-related sites because "DJ" is widely recognized as "disc jockey".
- Registrations are taken directly at the second level (example: example.dj).
- Registered domains: approximately 114 (data point dated 16 August 2022).
History
- Introduced/implemented: 22 May 1996.
- Registry / sponsor:
- Managed by Djibouti Telecom (Societe de Telecommunications Internationales de Djibouti / STID).
- Registrations have been provided by dotDJ (dot.dj).
- Dispute handling can be negotiated via Association.DJ.
Usage and Audience
- Primary audiences:
- Entities connected with Djibouti (country-related sites and services).
- Music and entertainment communities, particularly disc jockeys and music‑technology services.
- Marketing and suggested uses:
- Marketed toward music-related domains and as a memorable domain hack for DJs.
- The official site has also suggested uses such as "data journals."
- Notable example domains used as domain hacks include rave.dj, transitions.dj, and cord.dj.
Registration Rules
- General eligibility and restrictions:
- The .dj domain has no broad geographic restriction on who can register; registrations are available to entities outside Djibouti.
- Some names are reserved or subject to first-registration rights for famous trademark owners.
- Generic names (reserved for services of common interest) cannot be accepted under rules set aside by International DJ.
- To prevent naming conflicts, domain name registration may be subject to prior approval.
- Structure and administration:
- Registrations are taken directly at the second level.
- Dispute resolution: disputes can be negotiated via Association.DJ.
SEO and Brand Impact
- Brand positioning:
- .dj is positioned both as a national ccTLD for Djibouti and as a niche TLD for the music/DJ community.
- Its value for branding largely comes from the "DJ" abbreviation, making it attractive for music services, artist pages, and audio tools.
- Search and trust considerations:
- The TLD's dual identity (country code and music shorthand) informs how organizations choose .dj for memorability and niche branding rather than broad trust signals.
Notable Cases or Examples
-
Examples of music-focused or domain-hack uses:
- rave.dj
- transitions.dj
- cord.dj
-
Related ccTLDs sometimes used similarly for media or entertainment purposes: .am, .fm, .me, .mu
Operator
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: DJ organisation: Djibouti Telecom S.A address: 3, BD Georges Pompidou address: P.O. BOX 2105 address: Djibouti 2105 address: Djibouti contact: administrative name: DJIBTEL Admin Contact organisation: Djibouti Telecom S.A address: 3, BD Georges Pompidou address: P.O. BOX 2105 address: Djibouti 2105 address: Djibouti phone: +253 21321247 e-mail: bourhan.abdoulkader@djibtel.dj contact: technical name: DJIBTEL Tech Contact organisation: Djibouti Telecom S.A address: 3, BD Georges Pompidou address: P.O. BOX 2105 address: Djibouti 2105 address: Djibouti phone: +253 21357710 e-mail: abdillahi.youssouf@djibtel.dj nserver: NS1.DJIBTELECOM.DJ 197.241.17.175 nserver: NS2.DJIBTELECOM.DJ 196.201.196.54 nserver: NS3.DJIBTELECOM.DJ 52.213.131.190 whois: status: ACTIVE remarks: Registration information: http://www.nic.dj created: 1996-05-22 changed: 2024-12-25 source: IANA