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    • .dog

    Generic top-level domainsIDNDNSSEC

    Overview

    The .dog domain is a generic top-level domain (gTLD) introduced under ICANN's New gTLD Program. It is intended for pet- and dog-related uses and is categorized among lifestyle new gTLDs. The registry and manager is Donuts (Koko Mill, LLC).

    History

    • Program: Applied for and delegated through ICANN's New gTLD Program.
    • Registry/operator: Donuts (Koko Mill, LLC).
    • Delegation/implemented: Delegated to the DNS Root Zone on 29 April 2015.
    • General availability: Reached General Availability on 19 August 2015.
    • Contention and auction:
      • Previous applicants included Top Level Domain Holdings Ltd. and Google (Charleston Road Registry Inc.).
      • A private auction in November 2014 resulted in Donuts becoming the sole remaining applicant for the string.

    Usage and Audience

    • Target audience: Pet-related businesses, dog owners, animal shelters, rescue organizations, pet services and lifestyle brands.
    • Category: Listed as a Lifestyle new gTLD.
    • Common uses: Branding for dog-related services, campaigns, community and rescue sites.

    Registration Rules

    • Status: Available as a generic gTLD under Donuts' registry.
    • Key dates:
      • Delegated: 29 April 2015
      • General Availability: 19 August 2015

    Notable Cases or Examples

    • Petfinder Foundation campaign (myrescue.dog): Petfinder used the .dog extension in an August 2015 campaign (myrescue.dog) allowing owners to post photos of rescue dogs. Each posted photograph generated a $10 donation to the Petfinder Foundation; the most popular dog's shelter received $25,000 and the next 15 shelters received $5,000 each.
    • Notable applicants: Top Level Domain Holdings Ltd. and Google were among earlier applicants before Donuts became the delegated registry.

    Operator

    Binky Moon, LLC

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       DOG

organisation: Binky Moon, LLC
address:      c/o Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)

contact:      administrative
name:         Vice President, Engineering
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldadmin@identity.digital

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      V0N0.NIC.DOG 2a01:8840:22:0:0:0:0:45 65.22.32.45
nserver:      V0N1.NIC.DOG 2a01:8840:23:0:0:0:0:45 65.22.33.45
nserver:      V0N2.NIC.DOG 2a01:8840:24:0:0:0:0:45 65.22.34.45
nserver:      V0N3.NIC.DOG 161.232.16.45 2a01:8840:fa:0:0:0:0:45
nserver:      V2N0.NIC.DOG 2a01:8840:25:0:0:0:0:45 65.22.35.45
nserver:      V2N1.NIC.DOG 161.232.17.45 2a01:8840:fb:0:0:0:0:45
ds-rdata:     48736 8 2 4aedf3d3b5d11c33c5a39badbe1708d3afc6276582bf1ee80e73a667ebb543c0

whois:        whois.nic.dog

status:       ACTIVE
remarks:      Registration information: https://www.identity.digital/

created:      2015-04-16
changed:      2023-09-12
source:       IANA

    Registrars