Overview
- .domains is an active generic top-level domain (gTLD) introduced through ICANN's New gTLD Program.
- The string was proposed as a means of providing "greater expression on the Internet" and intended to be an open gTLD without pre-registration restrictions.
- The applicant and registry for the string is Donuts (Sugar Cross, LLC).
History
- Application revealed as part of ICANN's New gTLD Program (application lists from June 13, 2012).
- Donuts received a Registry Agreement signed by ICANN on 17 October 2013 after passing Initial Evaluation.
- .domains was delegated into the DNS Root Zone on 17 December 2013.
- Sunrise period for the string was announced to run from 31 December 2013 to 1 March 2014.
Usage and Audience
- Intended as an open, generic TLD to provide registrants greater expressive options online.
- Target audience is broad: general registrants and organizations seeking descriptive or plural-form domain names.
- Registry indicated an open registration model (no pre-registration verification) to avoid denying domain access to legitimate registrants.
Registration Rules
- Registry policy stance:
- Declared as an open TLD without pre-registration verification.
- Stated intent to adhere to all registration policies required by ICANN.
- Plans to implement remediation and takedown procedures and to control abuse through user and rights protections.
- Administrative milestones relevant to registration:
- Sunrise period: 31 December 2013 through 1 March 2014.
- Registry Agreement in place as of 17 October 2013; delegation completed 17 December 2013.
SEO and Brand Impact
- The registry positions .domains as a generic, expressive namespace suitable for a wide range of uses.
- The stated emphasis on compliance with ICANN policies and on rights/abuse protections indicates the registry sought to provide operational and trust assurances for registrants and third parties.
Operator
Binky Moon, LLC
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: DOMAINS
organisation: Binky Moon, LLC
address: c/o Identity Digital Limited
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
contact: administrative
name: Vice President, Engineering
organisation: Identity Digital Limited
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldadmin@identity.digital
contact: technical
name: Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldtech@identity.digital
nserver: V0N0.NIC.DOMAINS 2a01:8840:22:0:0:0:0:51 65.22.32.51
nserver: V0N1.NIC.DOMAINS 2a01:8840:23:0:0:0:0:51 65.22.33.51
nserver: V0N2.NIC.DOMAINS 2a01:8840:24:0:0:0:0:51 65.22.34.51
nserver: V0N3.NIC.DOMAINS 161.232.16.51 2a01:8840:fa:0:0:0:0:51
nserver: V2N0.NIC.DOMAINS 2a01:8840:25:0:0:0:0:51 65.22.35.51
nserver: V2N1.NIC.DOMAINS 161.232.17.51 2a01:8840:fb:0:0:0:0:51
ds-rdata: 39406 8 2 74ace87d5605021df3e619563249119e01d0975f30455df1bcfb3df54329f17b
whois: whois.nic.domains
status: ACTIVE
remarks: Registration information: https://www.identity.digital/
created: 2013-12-12
changed: 2023-09-12
source: IANA
Registrars