Generic top-level domainsIDNDNSSEC
Overview
.download is a generic top-level domain (gTLD) created under ICANN's New gTLD Program. The string is intended as a dedicated namespace for online download-related resources — marketplaces, media distribution sites and services that provide legal downloadable content.
History
- Applied for as part of ICANN's New gTLD Program (application reveal noted on 13 June 2012).
- Delegated to the DNS Root Zone on 26 March 2015.
- Manager / registry operator named in sources: Famous Four Media (operating as dot Support Limited) is described as managing the TLD and acting as its Registry.
- The technical/registry services provider identified in source material is Neustar.
Usage and Audience
- Target audience: businesses and stakeholders involved in distributing downloadable content (movies, TV, books, software, audio, and other media).
- Intended use: a consolidated, dedicated space for legal download resources aimed at improving consumer trust and providing a marketplace for download-related enterprises.
- Governance model proposed by the applicant included a stakeholder advisory Governance Council to involve key sector participants in policy and governance decisions.
Registration Rules
- General registration model described as first-come, first-served after launch (aside from certain start-up mechanisms).
- Trademark Claims service: a Trademark Claims notification service was planned for the first 90 days of general registration to notify potential registrants of existing trademark rights recorded in the Trademark Clearinghouse.
SEO and Brand Impact
- The applicant positioned .download as a way to promote consumer trust by creating a dedicated, secure namespace for legal downloads, which could help brand differentiation for registrants targeting download-oriented audiences.
- Sources describe the gTLD as intended to create a clear marketplace and improve consumer confidence, but do not provide independent data on search-engine treatment or long-term SEO performance.
Operator
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: DOWNLOAD organisation: dot Support Limited address: 2nd Floor, Leisure Island Business Centre, Ocean Village address: Gibraltar GX11 1AA address: Gibraltar contact: administrative name: Edgar Charles Andrew Lavarello organisation: Pricewaterhousecoopers Ltd. address: 327 Main Street address: Gibraltar GX11 1AA address: Gibraltar phone: +350 200 73520 e-mail: edgar.c.lavarello@gi.pwc.com contact: technical name: IANA Contact organisation: GoDaddy Registry address: 100 S. Mill Ave, Suite 1600 address: Tempe AZ 85281 address: United States of America (the) phone: +1 480 505 8800 fax-no: +1 480 624 2546 e-mail: iana@registry.godaddy nserver: A.NIC.DOWNLOAD 2001:dcd:1:0:0:0:0:10 37.209.192.10 nserver: B.NIC.DOWNLOAD 2001:dcd:2:0:0:0:0:10 37.209.194.10 nserver: C.NIC.DOWNLOAD 2001:dcd:3:0:0:0:0:10 37.209.196.10 nserver: NS1.DNS.NIC.DOWNLOAD 156.154.144.50 2610:a1:1071:0:0:0:0:32 nserver: NS2.DNS.NIC.DOWNLOAD 156.154.145.50 2610:a1:1072:0:0:0:0:32 nserver: NS3.DNS.NIC.DOWNLOAD 156.154.159.50 2610:a1:1073:0:0:0:0:32 ds-rdata: 39961 8 2 7c47e4d56aff8c707935139f703c219e376eabda0461f1b224949610b0203ce8 whois: whois.nic.download status: ACTIVE remarks: Registration information: http://nic.download created: 2015-02-05 changed: 2024-05-11 source: IANA