Generic top-level domainsIDNDNSSEC
Overview
- .dvag is a Brand gTLD (generic top-level domain) applied for under ICANN's New gTLD Program by Deutsche Vermögensberatung Aktiengesellschaft (DVAG).
- The TLD is intended as a corporate and agent-focused namespace to provide a single, unified and authenticated platform for DVAG's communications and services.
- Status: Delegated to the DNS root zone on 27 September 2014.
History
- Applicant: Deutsche Vermögensberatung Aktiengesellschaft (DVAG).
- Reveal Day (application result disclosure) noted the successful applicant in June 2012.
- Registry Agreement with ICANN was signed on 23 June 2014 following successful evaluation.
- Delegation to the DNS root zone completed on 27 September 2014, finalizing the applied-for string.
- The applicant's response to the ICANN application describes DVAG's background: founded in 1975 by Prof. Dr. Reinfried Pohl, operating in Germany, Austria and Switzerland, serving millions of private clients through a network of commercial agents.
Usage and Audience
- Primary operator and registrant: DVAG (corporate-controlled namespace).
- Intended audience:
- DVAG corporate divisions and staff.
- DVAG's commercial agents (the application cites ~37,000 agents).
- DVAG clients and prospective customers in Germany, Austria and Switzerland.
- Typical use cases described by the applicant:
- Communicating with commercial agents via an authenticated DVAG namespace.
- Providing a central location for clients to find authorized investment counsellors, products and services.
- Advertising and information distribution within a DVAG-endorsed space.
Registration Rules
- Operational model: single-registrant model where registrations within .dvag are held by DVAG itself.
- Licensing: commercial agents, corporate divisions, or affiliated entities may apply to DVAG's Legal department for authorization to license specific registrations; such licenses are granted at DVAG's sole discretion on a case-by-case basis.
- Oversight and control:
- DVAG will monitor all .dvag domain uses to ensure content remains current and appropriate and does not violate third-party rights.
- All host records must be approved by both DVAG's Legal and IT departments prior to creation.
- Registry service provider: the .dvag registry service will be managed under the direct control of DVAG, per the applicant's description.
SEO and Brand Impact
- The .dvag TLD is positioned as a brand-controlled, authenticated namespace to:
- Provide consistent brand identity and messaging across DVAG-controlled web properties.
- Offer a centralized, trusted forum where clients can locate authorized agents and company information.
- Help DVAG and its agents communicate more effectively with customers and stakeholders under a unique brand nexus.
Operator
Deutsche Vermögensberatung Aktiengesellschaft DVAG
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: DVAG organisation: Deutsche Vermögensberatung Aktiengesellschaft DVAG address: Wilhelm-Leuschner-Strasse 24 address: Hessen address: Frankfurt am Main 60329 address: Germany contact: administrative name: Director, Digital Media organisation: Deutsche Vermögensberatung Aktiengesellschaft DVAG address: Wilhelm-Leuschner-Strasse 24 address: Hessen address: Frankfurt am Main 60329 address: Germany phone: +49.6923840 fax-no: +49.692384185 e-mail: mail@dvag-registry.de contact: technical name: CTO organisation: CentralNic address: Saddlers House, 4th Floor address: 44 Gutter Lane address: London EC2V 6BR address: United Kingdom of Great Britain and Northern Ireland (the) phone: +44 20 33 88 0600 fax-no: +44 20 33 88 0601 e-mail: tld.ops@centralnic.com nserver: A.NIC.DVAG 194.169.218.84 2001:67c:13cc:0:0:0:1:84 nserver: B.NIC.DVAG 185.24.64.84 2a04:2b00:13cc:0:0:0:1:84 nserver: C.NIC.DVAG 212.18.248.84 2a04:2b00:13ee:0:0:0:0:84 nserver: D.NIC.DVAG 212.18.249.84 2a04:2b00:13ff:0:0:0:0:84 ds-rdata: 3200 8 2 4544410064854638c7273c4481902b0b3218f905e6dae266a181dec2ab700bd3 ds-rdata: 43019 8 2 fe8ffef1497c77c40a52f1f90fd4c74d3ab546e8c7089b94c6d7ca08f1f68763 whois: whois.nic.dvag status: ACTIVE remarks: Registration information: http://www.dvag-registry.de created: 2014-09-18 changed: 2023-11-06 source: IANA