.eat

Overview

• .eat is a generic top-level domain (gTLD) proposed and operated by Google (Charleston Road Registry Inc.).
• The string was created to provide a dedicated domain space for content about food, restaurants and eating, and to signal the kind of content available within the domain.
• Category: Food & Drink (new gTLD).

History

• .eat was applied for during ICANN's New gTLD Program; the successful applicant was Google (Reveal Day: 13 June 2012).
• A Registry Agreement with ICANN was received on 23 January 2014.
• .eat was delegated to the DNS root zone on 30 August 2014, completing the successful application and delegation process.

Usage and Audience

• Intended audience: businesses, organizations and individuals providing content related to eating, food and restaurants.
• Example uses (from the applicant's submission):
  • Branded restaurant spaces (e.g., restaurantname.eat)
  • Product or ingredient-focused sites (e.g., cheese.eat)
  • Category or lifestyle sites (e.g., organic.eat)
  • How-to and recipe sites (e.g., howtobakebrownies.eat)
• The registry envisioned the gTLD as a way to create new layers of organization on the Internet that directly associate domains with food-related content.

Registration Rules

• The applicant (Charleston Road Registry) proposed that .eat remain open and unencumbered by registrant restrictions.
• Domain names would be available to the general public for registration and use.
• Registry services, including a shared registration system, were to be made available to all ICANN-accredited registrars.
• The registry committed to implementing strong and integrated intellectual property rights protection mechanisms alongside required ICANN policies.

SEO and Brand Impact

• The registry's stated mission emphasizes that .eat would signal the nature of content (food/eating) and help consumers identify relevant sites.
• The applicant argued .eat could add value to the gTLD space by enabling brand association for restaurants, food products and culinary content.
• Commitment to rights protection mechanisms was presented as part of building trust and protecting brand interests for registrants.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       EAT

organisation: Charleston Road Registry Inc.
address:      1600 Amphitheatre Parkway
address:      Mountain View CA 94043
address:      United States of America (the)

contact:      administrative
name:         TLD Admin
organisation: Google Inc.
address:      111 8th Avenue
address:      New York NY 10011
address:      United States of America (the)
phone:        +1 404 978 8419
fax-no:       +1 650 492 5631
e-mail:       iana-contact@google.com

contact:      technical
name:         TLD Engineering
organisation: Google Inc.
address:      76 Ninth Avenue, 4th Floor
address:      New York NY 10011
address:      United States of America (the)
phone:        +1 404 978 8419
fax-no:       +1 650 492 5631
e-mail:       crr-tech@google.com

nserver:      NS-TLD1.CHARLESTONROADREGISTRY.COM 2001:4860:4802:32:0:0:0:69 216.239.32.105
nserver:      NS-TLD2.CHARLESTONROADREGISTRY.COM 2001:4860:4802:34:0:0:0:69 216.239.34.105
nserver:      NS-TLD3.CHARLESTONROADREGISTRY.COM 2001:4860:4802:36:0:0:0:69 216.239.36.105
nserver:      NS-TLD4.CHARLESTONROADREGISTRY.COM 2001:4860:4802:38:0:0:0:69 216.239.38.105
nserver:      NS-TLD5.CHARLESTONROADREGISTRY.COM 2001:4860:4805:0:0:0:0:69 216.239.60.105
ds-rdata:     36982 8 2 0162a0530f6aa0945be047455ce29119bd4582eb2e4a08fee5961bc427f9f518

whois:        

status:       ACTIVE
remarks:      Registration information: https://www.registry.google

created:      2014-06-12
changed:      2025-04-11
source:       IANA