Overview
- .exposed is a generic top-level domain (gTLD) proposed under ICANN's New gTLD Program and operated by Donuts (Victor Beach, LLC).
- The string is intended to facilitate search, self-expression, information sharing and the publication of editorial content, commentary, or revelations.
History
- .exposed was applied for by Donuts as part of the New gTLD Program and its application succeeded.
- Donuts received a signed Registry Agreement with ICANN on December 5, 2013.
- The .exposed TLD was delegated to the DNS Root Zone on 04 February 2014.
- Donuts indicated it had raised more than US$100 million to support operation of its portfolio of TLDs and to provide operational and financial stability.
Usage and Audience
- Targeted uses described in the application include editorializing, publishing commentary, revealing facts or views, interacting with communities, and other forms of online expression.
- The TLD was presented as a generic string attractive to a broad audience rather than a narrowly restricted community, intended to provide new opportunities for online identity and expression.
Registration Rules
- Donuts stated an open and inclusive registration policy for .exposed: no entity or group would have exclusive rights to second-level names.
- The registry committed not to "artificially deny access, on the basis of identity alone (without legal cause)" to registrants and opposed restrictive eligibility rules for second-level registrations.
- Donuts committed to deploying an extensive array of protections against abuse, including protections designed to address trademark concerns and other rights-holder protections; specific registration-periods or allowed-character rules are not detailed in the source material.
SEO and Brand Impact
- Donuts positioned .exposed as a TLD that improves consumer choice and competition in the namespace and as useful for search and information discovery related to expression and disclosure.
- The operator committed to running the TLD with strong protections and controls intended to reduce fraud and abuse, aiming to improve trustworthiness compared with some incumbent TLDs.
Operator
Binky Moon, LLC
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: EXPOSED
organisation: Binky Moon, LLC
address: c/o Identity Digital Limited
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
contact: administrative
name: Vice President, Engineering
organisation: Identity Digital Limited
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldadmin@identity.digital
contact: technical
name: Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldtech@identity.digital
nserver: V0N0.NIC.EXPOSED 2a01:8840:1a:0:0:0:0:58 65.22.24.58
nserver: V0N1.NIC.EXPOSED 2a01:8840:1b:0:0:0:0:58 65.22.25.58
nserver: V0N2.NIC.EXPOSED 2a01:8840:1c:0:0:0:0:58 65.22.26.58
nserver: V0N3.NIC.EXPOSED 161.232.12.58 2a01:8840:f6:0:0:0:0:58
nserver: V2N0.NIC.EXPOSED 2a01:8840:1d:0:0:0:0:58 65.22.27.58
nserver: V2N1.NIC.EXPOSED 161.232.13.58 2a01:8840:f7:0:0:0:0:58
ds-rdata: 43324 8 2 06db817955e79f54d71e1d818b4f4c7edbbaff2ac602db75fa95e5b4c9dbce6c
whois: whois.nic.exposed
status: ACTIVE
remarks: Registration information: https://www.identity.digital/
created: 2014-01-30
changed: 2023-09-12
source: IANA
Registrars