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    • .fashion

    Generic top-level domainsIDNDNSSEC

    Overview

    .fashion is a generic top-level domain (gTLD) introduced through ICANN's New gTLD Program. The string is targeted at the fashion industry—brands, designers, models, photographers and enthusiasts—and positioned to provide memorable, industry‑specific web addresses.

    History

    • Proposed as part of ICANN's New gTLD Program.
    • Multiple applicants competed for the string, including Minds + Machines (MMX), Top Level Domain Holdings (TLDH), Donuts (Big Dynamite, LLC), Uniregistry Corp., and Famous Four Media (Diamond Registry Limited).
    • The record notes private auction activity in May 2014 related to the contention for .fashion; the input references both Minds + Machines (MMX) and Top Level Domain Holdings in connection with auction outcomes and application status.
    • Delegated on 6 December 2014.
    • Launched into general availability (GA) on 15 April 2015.
    • Applicants such as MMX and Donuts submitted Public Interest Commitments (PICs) as part of their applications.
    • Top Level Domain Holdings announced a $15 million funding agreement intended to support auction activity for contested gTLDs; this funding was noted in the context of competitive bids for .fashion.

    Usage and Audience

    • Target audience: fashion industry professionals and enthusiasts, including:
      • Clothing, footwear and cosmetics brands
      • Fashion designers
      • Models and modeling agencies
      • Fashion photographers and portfolios
      • Related specialty applications (portfolios, online stores, brand sites)
    • Typical use cases called out include online stores for clothing brands, model portfolios, photographer flip-books and cosmetics brand sites. The TLD is positioned to tie individuals and brands closely to the concept of fashion.

    Registration Rules

    • .fashion is an open gTLD and is open to all registrants.
    • The source does not provide further technical registration constraints (such as minimum/maximum registration periods or character rules) beyond its open gTLD status.

    SEO and Brand Impact

    • The TLD is marketed as a way for fashion-related entities to strengthen and clarify their web presence with a memorable, industry-specific namespace.
    • Use of .fashion can help signal clear industry relevance and brand affinity for fashion-focused sites (e.g., storefronts, portfolios, and promotional pages).

    Notable Cases or Examples

    • No individual commercial domains are listed in the source. The input highlights the domain's suitability for:

      • Clothing brands' online stores
      • Models' portfolio pages
      • Photographers' online flip-books
      • Cosmetics brand web presences

    • Prominent applicants and contenders for the string included Minds + Machines (MMX), Top Level Domain Holdings (TLDH), Donuts (Big Dynamite, LLC), Uniregistry, and Famous Four Media.

    Operator

    Registry Services, LLC

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       FASHION

organisation: Registry Services, LLC
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)

contact:      administrative
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480-505-8800
fax-no:       +1 480-624-2546
e-mail:       iana@registry.godaddy

contact:      technical
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480-505-8800
fax-no:       +1 480-624-2546
e-mail:       iana@registry.godaddy

nserver:      A.NIC.FASHION 2001:dcd:1:0:0:0:0:10 37.209.192.10
nserver:      B.NIC.FASHION 2001:dcd:2:0:0:0:0:10 37.209.194.10
nserver:      C.NIC.FASHION 2001:dcd:3:0:0:0:0:10 37.209.196.10
nserver:      X.NIC.FASHION 156.154.172.82 2610:a1:1074:0:0:0:1:82
nserver:      Y.NIC.FASHION 156.154.173.82 2610:a1:1075:0:0:0:1:82
nserver:      Z.NIC.FASHION 156.154.174.82 2610:a1:1076:0:0:0:1:82
ds-rdata:     36220 8 2 317f7be09221a412b8dbe4d8ab6c620083d9a3baac4064ee4a7c2a1f5eca6c7e

whois:        whois.nic.fashion

status:       ACTIVE
remarks:      Registration information: http://nic.fashion/

created:      2014-10-23
changed:      2024-04-16
source:       IANA

    Registrars