About .fashion domain
.fashion is a generic top-level domain (gTLD) operated by the registry Minds + Machines (MMX). It was delegated by ICANN in December 2014 and entered general availability in April 2015. The extension was secured by its registry through a private auction process against other applicants during the New gTLD Program.
Who can register .fashion domain
Registration for a .fashion domain name is open to anyone globally. There are no geographic, organizational, or professional restrictions. No verification or documentation is required to prove affiliation with the fashion industry. Both individuals and entities can register these domains on a first-come, first-served basis.
How to register .fashion domain
- Search for your desired .fashion name using a domain registrar's search tool to check its availability and see if it is classified as a standard or premium domain.
- Compare pricing, registration term options, and add-on services like WHOIS privacy protection across different accredited registrars before selecting one.
- Complete the checkout process, providing accurate registrant contact information and selecting your desired registration period, which is typically one year or more.
- After purchase, verify your contact email and immediately configure your domain's DNS settings to point to your website or email hosting service.
Typical uses of .fashion domain
The .fashion extension is commonly adopted by brands, designers, retailers, and creatives within the fashion industry to create a direct and memorable association with their field. It is used for online stores, designer portfolios, fashion blogs, and promotional campaigns. Choosing .fashion over a generic alternative like .com allows these users to instantly communicate their niche, enhancing brand relevance and discoverability for a targeted audience.
Tips for registering .fashion domain
- Domains are registered on an annual basis, with a typical minimum term of one year at the time of initial registration.
- WHOIS privacy protection services are generally available for this TLD through most registrars, allowing you to shield personal contact details from the public WHOIS database.
- Be aware that the registry may designate certain domain names as "premium," which carry a higher, often non-standard, annual registration and renewal fee.
- Standard domain transfer policies apply, allowing transfers between registrars following ICANN's Inter-Registrar Transfer Policy, usually after an initial 60-day lock period.