Generic top-level domainsIDNDNSSEC
Overview
- .fast is a brand generic top-level domain (gTLD) delegated under ICANN's New gTLD Program.
- The string is managed by Amazon; the registry operator listed is Neustar.
- Amazon describes .fast as a dedicated platform for stable and secure online communication and interaction, intended to support innovation and protection of intellectual property.
History
- .fast was delegated to the DNS Root Zone on 5 December 2015.
- Registry: Neustar (as indicated in registry records).
- The string was applied for and is managed by Amazon as part of ICANN's New gTLD Program; application materials outline Amazon's intended operational and policy approach.
Usage and Audience
- Primary operator/owner: Amazon. Amazon intends to use .fast as a controlled platform aligned with its business goals.
- Intended audience: internal Amazon services, initiatives, or other Amazon-controlled uses that require a stable, secure namespace under the .fast string.
- All .fast domain names will remain the property of Amazon and may not be delegated or assigned to third-party organizations, institutions, or individuals.
Registration Rules
- Amazon's Intellectual Property group is responsible for a Domain Management Policy that will define eligibility, allocation, license terms, and dispute resolution for .fast.
- Registration process (as described in the application):
- Eligibility Confirmation
- Naming Convention Check
- Acceptable Use Review
- Registration
- Character and length rules (per the application):
- Length: minimum 3 characters, maximum 63 characters
- Allowed characters: letters (a-z), numbers (0-9), and hyphens
- Must start and end with an alphanumeric character (cannot start or end with a hyphen)
- Must not contain a hyphen in the 3rd and 4th positions (to avoid tagged domains)
- Must not match any ICANN-reserved strings, protected country names, or geographical terms
- Internationalized Domain Names (IDN) may be supported at the second level.
- All .fast domains must carry accurate and up-to-date registration records.
- .fast domains may not be delegated or assigned to third parties; Amazon reserves the right to revoke a license to use a .fast domain if it violates the Domain Management Policy.
SEO and Brand Impact
- Amazon positions .fast as a brand-controlled namespace to provide stability, security, and additional control over technical architecture.
- The gTLD is intended to help Amazon protect intellectual property rights and to serve as a platform for innovation; domains are licensed rather than broadly available to the public.
- Amazon states it will implement privacy practices in line with applicable jurisdictional requirements (for example, participation in relevant privacy frameworks such as the Safe Harbor program at the time of application).
Operator
Amazon Registry Services, Inc.
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: FAST organisation: Amazon Registry Services, Inc. address: 410 Terry Avenue North address: Seattle WA 98109 address: United States of America (the) contact: administrative name: Program Manager, Registry organisation: Amazon Registry Services, Inc. address: 410 Terry Avenue North address: Seattle WA 98109 address: United States of America (the) phone: +1 206 646 5990 fax-no: +1 206 946 7702 e-mail: arsi-rzm@amazon.com contact: technical name: TLD Registry Services Technical organisation: Nominet address: Minerva House address: Edmund Halley Road address: Oxford Science Park address: Oxford OX4 4DQ address: United Kingdom of Great Britain and Northern Ireland (the) phone: +44.1865332211 e-mail: registrytechnical@nominet.uk nserver: DNS1.NIC.FAST 213.248.218.66 2a01:618:402:0:0:0:0:66 nserver: DNS2.NIC.FAST 103.49.82.66 2401:fd80:402:0:0:0:0:66 nserver: DNS3.NIC.FAST 213.248.222.66 2a01:618:406:0:0:0:0:66 nserver: DNS4.NIC.FAST 2401:fd80:406:0:0:0:0:66 43.230.50.66 nserver: DNSA.NIC.FAST 156.154.100.3 2001:502:ad09:0:0:0:0:3 nserver: DNSB.NIC.FAST 156.154.101.3 2001:502:2eda:0:0:0:0:3 nserver: DNSC.NIC.FAST 156.154.102.3 2610:a1:1009:0:0:0:0:3 nserver: DNSD.NIC.FAST 156.154.103.3 2610:a1:1010:0:0:0:0:3 ds-rdata: 50396 8 2 ae5d5376961980ddeffc4e0db6a516ffaa3ee0949387afe48f8bffe7cb0651be whois: status: ACTIVE remarks: Registration information: http://www.nic.fast created: 2015-11-12 changed: 2025-02-14 source: IANA