.final

Overview

• .final is a generic top-level domain proposed and delegated under ICANN's New gTLD Program.
• The string is intended to signal an "ultimate" or "final" version of something — for example, a final release of software, a completed thesis, a concluded campaign, or a definitive blog or brand page.
• Registry operator: NIC.br (the Brazilian Network Information Center).
• Category noted in applicant materials as a Lifestyle New gTLD.

History

• Applied for under ICANN's New gTLD Program (reveal day noted as 13 June 2012).
• NIC.br's application for .final was successful and the TLD was delegated to the DNS Root Zone on September 26, 2015.
• Managed by NIC.br following delegation.

Usage and Audience

• Primary targets identified in the application:
  • Companies and private individuals in online services.
  • Academic segments (e.g., theses, final papers).
• Typical use cases described by the applicant:
  • Marking a website as the latest or definitive version of a product or service (software releases, final versions of documents).
  • Hosting decisive, conclusive, or definitive content such as final reports, campaigns, portfolios, or personal projects.

Registration Rules

• Eligibility: Open to all law-abiding citizens and organizations to perform lawful and non-abusive activities (per the applicant's statement).
• Registration period: From 1 to 10 years.
• WHOIS / contact publication:
  • Registrant identities will be disclosed through WHOIS interfaces.
  • Contact information for persons will be abridged in WHOIS results to protect privacy.
  • Contact information for organizations will be published in full.

SEO and Brand Impact

• The applicant positioned .final as a brand signal: domains under .final should indicate an "ultimate" or latest state, helping users identify definitive content.
• NIC.br emphasized leveraging its reputation and outreach to promote .final; the applicant noted NIC.br's .br registration site ranking (Alexa #59 in Brazil) as part of its publicity strategy.
• The TLD was promoted as carrying the trust and service-level expectations associated with the .br registry.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       FINAL

organisation: Núcleo de Informação e Coordenação do Ponto BR - NIC.br
address:      Av. das Nações Unidas, 11541, 7. andar
address:      São Paulo SP 04578-000
address:      Brazil

contact:      administrative
name:         Demi Getschko
organisation: NIC.br
address:      Av. das Nações Unidas, 11541, 7. andar
address:      São Paulo SP 04578-000
address:      Brazil
phone:        +55 11 5509 3505
e-mail:       gtlds-nic@registro.br

contact:      technical
name:         Frederico Augusto de Carvalho Neves
organisation: NIC.br
address:      Av. das Nações Unidas, 11541, 7. andar
address:      São Paulo SP 04578-000
address:      Brazil
phone:        +55 11 5509 3505
e-mail:       gtlds-tech@registro.br

nserver:      A.DNS.BR 200.219.148.10 2001:12f8:6:0:0:0:0:10
nserver:      B.DNS.BR 200.189.41.10 2001:12f8:8:0:0:0:0:10
nserver:      C.DNS.BR 200.192.233.10 2001:12f8:a:0:0:0:0:10
nserver:      D.DNS.BR 200.219.154.10 2001:12f8:4:0:0:0:0:10
nserver:      E.DNS.BR 200.229.248.10 2001:12f8:2:0:0:0:0:10
nserver:      F.DNS.BR 200.219.159.10 2001:12f8:c:0:0:0:0:10
ds-rdata:     50876 13 2 fa2b3e06baf62edcf8b49c179dc4de953299cb56e11bf191aa81a94b3d0b535d

whois:        

status:       ACTIVE
remarks:      Registration information: 

created:      2015-05-29
changed:      2025-08-14
source:       IANA