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    • .financial

    Generic top-level domainsIDNDNSSEC

    Overview

    .financial is a generic top-level domain (gTLD) proposed under ICANN's New gTLD Program and operated by Donuts (Just Cover, LLC). The string is intended for entities and individuals connected to financial management, services, markets and related discussion and expression.

    History

    • Proposed in ICANN's New gTLD Program (application revealed 13 June 2012).
    • Applicant and registry operator: Donuts (Just Cover, LLC).
    • Registry Agreement with ICANN was signed on 6 March 2014.
    • Delegated to the DNS Root Zone on 23 April 2014.

    Background and regulatory notes:

    • The application received a GAC Early Warning from Australia (GAC Chair Heather Dryden), noting the TLD refers to a regulated market and raising concerns about consumer protection measures.
    • The European Commission flagged the .financial application and sought dialogue about potential compatibility issues with EU law outside ICANN's remediation processes.

    Usage and Audience

    • Targeted at a broad, global audience connected to finance, including:
      • Financial services providers and institutions
      • Market participants and analysts (securities, mutual funds, equities, bonds)
      • Insurance products and related financial instruments
      • Consumers, academics, business journalists and commentators who follow or discuss financial matters
    • Positioned to facilitate search, identity, information sharing and the provision of legitimate financial goods and services.

    Registration Rules

    • Donuts stated an intention to encourage inclusive, open registration rather than restrict eligibility by identity.
    • The operator committed that no single entity or group would have exclusive rights to second-level names in .financial.
    • Donuts emphasized a balance between open access and protections against abuse, including trademark protections and other rights-and-consumer-safety mechanisms described in its application.

    SEO and Brand Impact

    • The operator positions .financial as a descriptive, industry-specific namespace that can help registrants signal finance-related purpose and improve clarity of online identity.
    • Donuts has claimed it will operate .financial with enhanced protections and controls to reduce fraud and abuse compared with some incumbent TLDs, which the registry presents as beneficial for trust and brand safety.

    Notable Cases or Examples

    • (No specific notable domain uses or high-profile examples were provided in the source material.)

    Operator

    Binky Moon, LLC

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       FINANCIAL

organisation: Binky Moon, LLC
address:      c/o Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)

contact:      administrative
name:         Vice President, Engineering
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldadmin@identity.digital

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      V0N0.NIC.FINANCIAL 2a01:8840:16:0:0:0:0:54 65.22.20.54
nserver:      V0N1.NIC.FINANCIAL 2a01:8840:17:0:0:0:0:54 65.22.21.54
nserver:      V0N2.NIC.FINANCIAL 2a01:8840:18:0:0:0:0:54 65.22.22.54
nserver:      V0N3.NIC.FINANCIAL 161.232.10.54 2a01:8840:f4:0:0:0:0:54
nserver:      V2N0.NIC.FINANCIAL 2a01:8840:19:0:0:0:0:54 65.22.23.54
nserver:      V2N1.NIC.FINANCIAL 161.232.11.54 2a01:8840:f5:0:0:0:0:54
ds-rdata:     52537 8 2 a7f8e91c44e9425540a603d224d4d58ffa08754c19e6480c0e437d562e387ff4

whois:        whois.nic.financial

status:       ACTIVE
remarks:      Registration information: https://www.identity.digital/

created:      2014-04-17
changed:      2023-09-12
source:       IANA

    Registrars