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    5. .fire

    Search For .fire Domain

    Type
    Generic top-level domain
    Registry
    Amazon Registry
    Operator
    Amazon Registry Services, Inc.
    Launched
    Registration term
    1–10 years
    DNSSEC
    Supported
    IDN
    Supported

    About .fire domain

    .fire is a brand TLD (dotBrand gTLD) delegated through ICANN's 2012 New gTLD Program. It is operated by Amazon Registry Services, Inc., which was the sole applicant for the string during that application round. The extension was delegated and became active in May 2016. As a brand TLD, .fire is exclusively controlled by Amazon and is not available for public registration through commercial registrars.

    Who can register .fire domain

    .fire is a closed brand TLD reserved entirely for Amazon's own use. No third-party individuals, businesses, or organizations are eligible to register .fire domains. All domains within the registry remain the property of Amazon, as stated in the original ICANN application. There is no public registration path, no accredited registrar channel, and no eligibility criteria that outside parties can meet to obtain a .fire domain.

    How to register .fire domain

    .fire is not distributed through commercial registrars and cannot be purchased by the public. As a closed brand TLD, domain names under .fire are allocated solely at Amazon's discretion for internal brand and product use. Amazon controls the registry directly through Amazon Registry Services, Inc., and determines which second-level domains are activated. There is no application process, waitlist, or registration mechanism available to external parties seeking a .fire domain.

    Typical uses of .fire domain

    The .fire extension exists to support Amazon's brand identity online, most notably in connection with its Kindle Fire line of tablets and related digital products and services. Rather than serving a broad user community, it functions as a controlled namespace that allows Amazon to create authoritative, brand-consistent web addresses for its own products, campaigns, and digital properties. Organizations or individuals looking for a domain tied to fire-related themes or industries would need to consider alternative open TLDs, as .fire is not accessible outside of Amazon's own ecosystem.

    Tips for registering .fire domain

    • .fire is a closed registry, meaning no registration, transfer, or renewal is possible through any accredited registrar — do not attempt to purchase it through third-party domain marketplaces.
    • Because all .fire domains remain the property of Amazon, any domain appearing for sale on secondary markets claiming to be a .fire registration should be treated with extreme caution.
    • There are no WHOIS privacy, grace period, or renewal policies relevant to external registrants, as the TLD is not open to the public.

    Frequently asked questions about .fire domain

    Who operates .fire domain?The registry for .fire domains is Amazon Registry, administered by Amazon Registry Services, Inc..
    Who can register a .fire domain?

    .fire is exclusively reserved for Amazon and its affiliated entities. No eligibility pathway exists for outside registrants — there are no open registration periods, sunrise phases, or landrush windows. The TLD was applied for by Amazon as a brand extension, and ICANN's delegation reflects that sole-applicant, closed-registry model.

    Can I transfer a .fire domain between registrars?

    Because .fire domains are not registered by external parties, standard inter-registrar transfer processes do not apply to this TLD. There is no EPP transfer mechanism available to the public, and no accredited registrar holds .fire domains on behalf of customers. The concept of transferring a .fire domain between registrar accounts is not relevant to this closed brand registry.

    Can I register a .fire domain for my business or personal website?

    No. .fire is a closed brand TLD and is not available for registration by any party other than Amazon. Unlike open gTLDs such as .com or .net, brand TLDs in ICANN's New gTLD Program are designed to serve a single brand owner's internal needs. If you are looking for a domain related to fire-themed branding, you would need to explore open TLDs available through accredited registrars.

    Does UDRP or another dispute policy apply to .fire domains?

    While ICANN's standard dispute resolution frameworks technically apply to new gTLDs, .fire's closed nature means there are effectively no third-party registrants whose domains could be disputed. The Uniform Domain-Name Dispute-Resolution Policy (UDRP) and Uniform Rapid Suspension (URS) system are designed to address conflicts between trademark holders and domain registrants, a scenario that does not arise in a registry where Amazon is the only registrant. Trademark protection concerns are therefore not practically relevant to this TLD for outside parties.

    Are there any premium .fire domains available for purchase?

    No. Since .fire operates as a closed brand registry with Amazon as the sole controlling entity, there is no premium domain inventory made available to the public. Premium domain programs are a feature of open or restricted TLDs where registrars sell high-value names at elevated prices — a model that does not apply here. Any listing claiming to offer a premium .fire domain for sale to the public would not be a legitimate offering.