Generic top-level domainsDNSSEC
Overview
- .firmdale is a brand generic top-level domain (gTLD) created under ICANN's New gTLD Program.
- It is intended to serve the Firmdale hotel group and related businesses, providing a branded namespace for the company.
History
- Application and reveal: The string .firmdale was revealed as part of the new gTLD applications (Reveal Day 13 June 2012).
- Registry agreement: Firmdale Holdings Limited received a Registry Agreement signed by ICANN on 27 March 2014 after passing Initial Evaluation.
- Delegation: .firmdale was delegated to the DNS Root Zone on 20 November 2014.
- Operator notes: The article body identifies Firmdale Holdings Limited as the manager and registry for .firmdale. The ICANNWiki infobox also lists Qinetics as a registry entry.
Usage and Audience
- Intended audience: The TLD is designed for use by Firmdale Holdings Limited, its affiliates, subsidiaries and future undertakings to serve customers of the Firmdale hotel group.
- Brand purpose: The applicant described the TLD as a way to expand online guest services, meet future Internet address needs, promote the Firmdale brand, and maintain the identity of individual hotels under the umbrella .firmdale brand.
- Organizational background included in the application: Firmdale is a boutique 5-star hotel group established in 1985 with properties in London and New York, positioned as an award-winning hospitality brand.
Registration Rules
- Single-registrant model: The registry will operate as a "single registrant registry" — registrations are open only to the applicant (Firmdale), its affiliates, subsidiaries and future undertakings.
- Rights protection and abuse controls:
- All domain names under .firmdale are subject to the Uniform Rapid Suspension (URS) and the Uniform Domain-Name Dispute-Resolution Policy (UDRP), in addition to applicable ICANN consensus policies.
- The registry states it will enforce an Anti-Abuse Policy and intends to prevent spam, illegal content and malware within the .firmdale space.
- Other registration technicals (allowed characters, registration periods, pricing) are not detailed in the provided source material.
SEO and Brand Impact
- Brand reinforcement: The TLD is positioned primarily to strengthen the Firmdale brand online and to provide a trusted, recognizable namespace for customers.
- Trust and control: By restricting registrations to the company and its affiliates and applying anti-abuse and dispute-resolution measures, the registry aims to enhance customer trust and reduce brand-related abuse.
- Search and perception: The source frames .firmdale as a corporate brand asset to promote the group's identity and online services; no specific search-engine ranking guidance or policies are provided in the material.
Operator
Firmdale Holdings Limited
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: FIRMDALE organisation: Firmdale Holdings Limited address: 21 Golden Square address: London W1F 9JN address: United Kingdom of Great Britain and Northern Ireland (the) contact: administrative name: Director of IT organisation: Firmdale Hotels address: 21 Golden Square address: London W1F 9JN address: United Kingdom of Great Britain and Northern Ireland (the) phone: +442072256318 fax-no: +442075461029 e-mail: markread@firmdale.com contact: technical name: Pon Hoong Foong organisation: Qinetics Solutions Sdn Bhd address: L4-E-2, Level 4, Enterprise 4, address: Technology Park Malaysia, address: Bukit Jalil address: Kuala Lumpur 57000 address: Malaysia phone: +60389966788 fax-no: +60389966788 e-mail: dev@registryasp.com nserver: NS1.NIC.FIRMDALE 2620:171:a03:ad:0:0:0:1 72.0.51.1 nserver: NS2.NIC.FIRMDALE 2620:171:d03:dc:0:0:0:1 72.42.115.1 ds-rdata: 46150 8 1 242c19944d9422f066f20d3686225c2370d150d0 whois: whois.nic.firmdale status: ACTIVE remarks: Registration information: created: 2014-09-04 changed: 2020-01-10 source: IANA