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    • .fit

    Generic top-level domainsIDNDNSSEC

    Overview

    .fit is a generic top-level domain (gTLD) introduced through ICANN's New gTLD Program and targeted at the fitness industry. It is intended for gyms, fitness clothing brands, supplement manufacturers, personal trainers, equipment vendors and fitness enthusiasts, allowing organizations and individuals to identify with the global fitness community.

    History

    • Managed and operated by Minds + Machines (MMX).
    • Successful application awarded to Minds + Machines on 7 November 2014.
    • Delegated to the DNS Root Zone on 6 January 2015.
    • Implemented and opened to General Availability (first-come, first-served) on 29 April 2015.
    • The registry submitted a Public Interest Commitment (PIC) as part of its application process.
    • A prior applicant, Famous Four Media, withdrew its application in June 2013 following a partnership/revenue-sharing arrangement with Minds + Machines.

    Usage and Audience

    • Target audience: businesses and individuals in the fitness sector, including:
      • Gyms and fitness centers
      • Fitness apparel and equipment brands
      • Supplement manufacturers
      • Personal trainers and coaches
      • Fitness influencers and enthusiasts
    • .fit is positioned for any party wishing to associate their brand or service with fitness and healthy living.

    Registration Rules

    • .fit domain names are open to all; there are no special eligibility restrictions listed in the source.
    • General Availability began on 29 April 2015 and names are issued on a first-come, first-served basis under standard registry policies.
    • The registry for .fit is Minds + Machines (MMX).

    SEO and Brand Impact

    • The .fit extension is intended to clearly signal a connection to the fitness community, helping brands and sites align their domain with industry relevance and audience expectations.
    • The TLD is marketed to quickly connect brands to the global fitness community, reinforcing topical branding for fitness-related businesses and individuals.

    Operator

    Registry Services, LLC

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       FIT

organisation: Registry Services, LLC
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)

contact:      administrative
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480-505-8800
fax-no:       +1 480-624-2546
e-mail:       iana@registry.godaddy

contact:      technical
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480-505-8800
fax-no:       +1 480-624-2546
e-mail:       iana@registry.godaddy

nserver:      A.NIC.FIT 2001:dcd:1:0:0:0:0:10 37.209.192.10
nserver:      B.NIC.FIT 2001:dcd:2:0:0:0:0:10 37.209.194.10
nserver:      C.NIC.FIT 2001:dcd:3:0:0:0:0:10 37.209.196.10
nserver:      X.NIC.FIT 156.154.172.82 2610:a1:1074:0:0:0:1:82
nserver:      Y.NIC.FIT 156.154.173.82 2610:a1:1075:0:0:0:1:82
nserver:      Z.NIC.FIT 156.154.174.82 2610:a1:1076:0:0:0:1:82
ds-rdata:     61939 8 2 964cf669d1ec486a61cd6be09167b36d5fda20b21ff3950f4e1a2373beea3e66

whois:        whois.nic.fit

status:       ACTIVE
remarks:      Registration information: http://nic.fit/

created:      2014-12-18
changed:      2024-04-16
source:       IANA

    Registrars