.florist

Overview

.florist is a generic top-level domain (gTLD) proposed through ICANN's New gTLD Program and operated by Donuts (Half Cypress, LLC). The string targets the floral industry, including florists, growers, arrangers, suppliers, publishers, and others connected to flowers, plants and ornamental items. Donuts presented .florist as a way to facilitate search, self-expression, information sharing and the provision of legitimate goods and services online.

History

• Applied for as part of ICANN's New gTLD Program.
• Registry operator: Donuts (Half Cypress, LLC).
• Registry Agreement with ICANN signed on 7 November 2013.
• Delegated to the DNS Root Zone on 29 December 2013.

Usage and Audience

• Intended audience: businesses and individuals connected to the production, trade, arrangement, merchandising and transport of flowers, plants and related ornamental or commemorative items.
• Potential registrants include florists (full- or part-time), growers, suppliers, industry publishers, associations, and bloggers or reviewers interested in floral providers.
• Designed to provide descriptive, industry-specific domain names that improve discoverability and online identity.

Registration Rules

• Donuts stated intent to operate .florist with open and inclusive registration policies, making the TLD available to a broad audience of registrants with a connection to the floral sector.
• No entity has exclusive rights to register second-level names in the TLD according to the application.
• The registry committed to an array of protections against abuse, including measures addressing trademark concerns and other mechanisms intended to raise user safety and reduce fraud and abuse.
• Donuts emphasized minimizing artificial limitations on registrant eligibility to avoid denying legitimate users access.

SEO and Brand Impact

• Donuts positioned .florist as a descriptive gTLD that can facilitate search and improve clarity of online identities for flower-related businesses and services.
• The operator argued the TLD increases consumer choice and competition in the namespace and can support branding for floral industry participants.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       FLORIST

organisation: Binky Moon, LLC
address:      c/o Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)

contact:      administrative
name:         Vice President, Engineering
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldadmin@identity.digital

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      V0N0.NIC.FLORIST 2a01:8840:22:0:0:0:0:30 65.22.32.30
nserver:      V0N1.NIC.FLORIST 2a01:8840:23:0:0:0:0:30 65.22.33.30
nserver:      V0N2.NIC.FLORIST 2a01:8840:24:0:0:0:0:30 65.22.34.30
nserver:      V0N3.NIC.FLORIST 161.232.16.30 2a01:8840:fa:0:0:0:0:30
nserver:      V2N0.NIC.FLORIST 2a01:8840:25:0:0:0:0:30 65.22.35.30
nserver:      V2N1.NIC.FLORIST 161.232.17.30 2a01:8840:fb:0:0:0:0:30
ds-rdata:     48775 8 2 3fdfbf7d66854164bd6f7ee44ca6e92f8e7d23e577bdc213d34dfb62a0093e85

whois:        whois.nic.florist

status:       ACTIVE
remarks:      Registration information: https://www.identity.digital/

created:      2013-12-19
changed:      2023-09-13
source:       IANA