Overview
- .fox is a branded generic top-level domain (gTLD) created for the FOX media brand.
- It was applied for under ICANN's New gTLD Program and is intended to serve as a specialized, trusted namespace for FOX-related goods and services.
- Registry information on the extracted source lists the registry as GoDaddy and identifies Fox Registry, LLC as the applicant/brand operator.
History
- The .FOX application was submitted as part of ICANN's New gTLD Program (Reveal Day referenced 13 June 2012).
- Fox Registry, LLC (a wholly owned subsidiary of News Corporation) was the applicant for the string.
- The TLD was delegated to the DNS Root Zone on 24 December 2015.
Usage and Audience
- Intended audience: FOX businesses and their affiliates across film, television, sports, cable networks, digital properties, consumer products and related services.
- Purpose: to provide a trusted, hierarchical and intuitive namespace for the FOX brand and associated content and services.
- Planned operational model: single-registrant / single-user registry, with only the applicant and its affiliates controlling second-level domains.
- The applicant planned to use .fox as an internal resource, a destination for branded online services and content, and a secure environment for consumers to access FOX products and services.
Registration Rules
- Operational model stated in the application: single-registrant / single-user registry.
- Only the Applicant (Fox Registry, LLC) and its Affiliates would be permitted to register and control second-level domain names.
- The applicant indicated it would initially use .fox in a limited way while conducting consumer marketing and technical research to determine broader use.
- No details in the provided text about allowed characters, or minimum/maximum registration periods.
SEO and Brand Impact
- The .fox TLD was positioned by the applicant as a branded namespace intended to convey trust, security and clear association with the FOX brand.
- The registry's stated goals included creating a technologically secure and trusted environment for consumers and reinforcing brand positioning for FOX Businesses.
Notable Cases or Examples
- The application materials highlight the breadth of the FOX Businesses that would be the primary users of the TLD, including:
- Feature film brands and studios (Twentieth Century Fox, Fox Searchlight, Blue Sky Studios) and franchises cited such as Avatar, Titanic, X-Men and Die Hard.
- Television production and broadcast properties, with example series like The Simpsons, Modern Family, X-Files and Glee.
- FOX Sports, cable networks (FOX News Channel, FX, National Geographic Channel), and digital properties (Fox.com, FoxNews.com, FoxSports.com).
- The applicant reported an extensive FOX trademark and domain portfolio: over 3,500 FOX-formative trademark applications/registrations across many countries and over 5,000 FOX-formative domain names in gTLDs and ccTLDs.
Operator
FOX Registry, LLC
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: FOX
organisation: FOX Registry, LLC
address: 1211 Avenue of the Americas
address: New York NY 10036
address: United States of America (the)
contact: administrative
name: Director, Domain Name Strategy
organisation: Fox Registry, LLC
address: 2121 Avenue of the Stars
address: Suite 900
address: Los Angeles CA 90067
address: United States of America (the)
phone: +1 310 369 3620
e-mail: admin@domains.fox
contact: technical
name: IANA Contact
organisation: GoDaddy Registry
address: 100 S. Mill Ave, Suite 1600
address: Tempe AZ 85281
address: United States of America (the)
phone: +1 480 505 8800
fax-no: +1 480 624 2546
e-mail: iana@registry.godaddy
nserver: A.NIC.FOX 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver: B.NIC.FOX 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver: C.NIC.FOX 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver: NS1.DNS.NIC.FOX 156.154.144.63 2610:a1:1071:0:0:0:0:3f
nserver: NS2.DNS.NIC.FOX 156.154.145.63 2610:a1:1072:0:0:0:0:3f
nserver: NS3.DNS.NIC.FOX 156.154.159.63 2610:a1:1073:0:0:0:0:3f
ds-rdata: 31102 8 2 675c7b085143739b2c32f301858c5ee3751b58e3a9776ee2a6dddc2c9c7a9e13
whois: whois.nic.fox
status: ACTIVE
remarks: Registration information: https://www.fox.com
created: 2015-11-20
changed: 2024-05-11
source: IANA
