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    • .furniture

    Generic top-level domainsIDNDNSSEC

    Overview

    .furniture is a generic top-level domain (gTLD) introduced through ICANN's New gTLD Program. The string is intended to provide a dedicated online namespace for parties engaged in the furniture industry, offering an industry-specific identity for manufacturers, retailers, designers and other furniture-related businesses.

    History

    • Proposed in ICANN's New gTLD Program and subject to string contention.
    • Registry operator: Donuts (Lone Fields, LLC) won the rights to the string over Uniregistry via a private deal between the applicants.
    • Key milestones:
      • Donuts submitted a Public Interest Commitment as part of its application.
      • Donuts received a Registry Agreement signed by ICANN on 20 March 2014.
      • .furniture was delegated to the DNS Root Zone on 23 April 2014.

    Donuts (Registry Operator)

    • Donuts (Lone Fields, LLC) applied for a large portfolio of new gTLDs and raised capital in support of its applications.
    • For .furniture, Donuts planned to offer the TLD internationally to serve the furniture industry.
    • Donuts partnered with Demand Media for back-end registry solutions and AusRegistry for DNS services and DNSSEC.

    Previous Applicant: Uniregistry

    • Uniregistry (founded by Frank Schilling) also applied for .furniture and had partnered with the Internet Systems Consortium (ISC) for back-end services.
    • Uniregistry positioned .furniture as a specialty TLD for entities in the furniture business.

    Private Deal and Contention Resolution

    • Donuts and Uniregistry reached a private deal resolving contention for several strings. As part of that arrangement, Donuts became the sole applicant for .furniture (and other strings), while Uniregistry retained other strings.

    Usage and Audience

    • Intended audience:
      • Furniture manufacturers and wholesalers
      • Retailers and e-commerce furniture stores
      • Furniture designers, makers, and artisans
      • Industry trade groups, publications, and service providers related to furniture
    • Purpose:
      • Provide a clear, industry-specific namespace to build brand identity and signal relevance to furniture-related searches and customers.

    Notable Cases or Examples

    • Contention between Donuts and Uniregistry was resolved via a private deal, with Donuts becoming the operator for .furniture.
    • The string completed the ICANN contractual and delegation process in March–April 2014 (Registry Agreement signed 20 March 2014; delegation 23 April 2014).

    Operator

    Binky Moon, LLC

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       FURNITURE

organisation: Binky Moon, LLC
address:      c/o Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)

contact:      administrative
name:         Vice President, Engineering
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldadmin@identity.digital

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      V0N0.NIC.FURNITURE 2a01:8840:22:0:0:0:0:59 65.22.32.59
nserver:      V0N1.NIC.FURNITURE 2a01:8840:23:0:0:0:0:59 65.22.33.59
nserver:      V0N2.NIC.FURNITURE 2a01:8840:24:0:0:0:0:59 65.22.34.59
nserver:      V0N3.NIC.FURNITURE 161.232.16.59 2a01:8840:fa:0:0:0:0:59
nserver:      V2N0.NIC.FURNITURE 2a01:8840:25:0:0:0:0:59 65.22.35.59
nserver:      V2N1.NIC.FURNITURE 161.232.17.59 2a01:8840:fb:0:0:0:0:59
ds-rdata:     2821 8 2 f50e41782d45c0c945289178e73f62d5c2fcb56cba05bdc5988ebb0d5d46f07b

whois:        whois.nic.furniture

status:       ACTIVE
remarks:      Registration information: https://www.identity.digital/

created:      2014-04-17
changed:      2023-09-12
source:       IANA

    Registrars