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    • .game

    Generic top-level domainsIDNDNSSEC

    Overview

    .game is a generic top-level domain (gTLD) from ICANN's New gTLD Program intended for the gaming sector. The string has been the subject of multiple competing applications and is described in source material as delegated.

    History

    • Introduced through ICANN's New gTLD Program; icannwiki lists its status as "Delegated."
    • Multiple applicants competed for the string during the application process.
    • Wikipedia redirects the .game entry to Uniregistry's Top-level domains section (indicating an association on that site).

    Applicants and Registry-related Notes

    • Five known applicants (as recorded in the source):
      • Amazon (application filed via its Luxembourg office) — back-end provider listed as Neustar.
      • Beijing Gamease Age Digital Technology Co., Ltd. — back-end provider listed as Afilias.
      • Famous Four Media (Dot Game Limited) — back-end provider listed as Neustar.
      • Google (Charleston Road Registry Inc.) — planned to use its own registry platform.
      • Uniregistry, Corp. — back-end provider listed as Internet Systems Consortium (ISC); Uniregistry was formed by Frank Schilling (noted investment of $60 million to secure and operate many new gTLDs).

    Usage and Audience

    • Intended audience: entities in the games and gaming industries — game developers, publishers, aggregators, players and related services.
    • Applicants described aims such as providing dedicated online marketplace or identity for gaming-related content and services.

    Registration Rules

    • Specific general eligibility and character/period rules are not detailed in the provided sources.
    • Applicant-specific plans mentioned:
      • Beijing Gamease Age planned to limit the number of eligible registrants during the first three years of operation.
      • Uniregistry stated an intention to operate .game as a neutral registry for the global gaming industry.

    SEO and Brand Impact

    • The .game string was involved in a String Confusion Objection with the .games string; this raises potential user confusion between similar gaming-related TLDs.
    • GAC Early Warnings were issued against some applications (Amazon and Beijing Gamease Age) citing concerns that an applicant might seek exclusive access to a common generic string, with possible negative impacts on competition.

    Notable Cases or Examples

    • Community objections: The Entertainment Software Association filed community objections against the Amazon and Beijing Gamease Age applications.
    • String Confusion Objection: Google filed a String Confusion Objection regarding .games; an ICDR panelist (Earl Cherniak) ruled in favor of Google, which affected contention sets for related applicants.
    • Priority entries (as recorded): Beijing Gamease Age (458), Google (514), Amazon (685), Uniregistry (1413), Famous Four Media (1834) — with several entries shown as struck-through in the source (indicating withdrawn or resolved statuses in that listing).

    Operator

    XYZ.COM LLC

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       GAME

organisation: XYZ.COM LLC
address:      4425 Spring Mountain Rd., Suite 2
address:      Las Vegas NV 89102
address:      United States of America (the)

contact:      administrative
name:         General Counsel
organisation: XYZ.COM LLC
address:      4425 Spring Mountain Rd., Suite 2
address:      Las Vegas NV 89102
address:      United States of America (the)
phone:        +1 702 763 2191
e-mail:       hello@xyz.com

contact:      technical
name:         CTO
organisation: CentralNic
address:      Saddlers House, 4th Floor
address:      44 Gutter Lane
address:      London EC2V 6BR
address:      United Kingdom of Great Britain and Northern Ireland (the)
phone:        +44 20 33 88 0600
fax-no:       +44 20 33 88 0601
e-mail:       tld.ops@centralnic.com

nserver:      A.NIC.GAME 194.169.218.147 2001:67c:13cc:0:0:0:1:147
nserver:      B.NIC.GAME 185.24.64.147 2a04:2b00:13cc:0:0:0:1:147
nserver:      C.NIC.GAME 212.18.248.147 2a04:2b00:13ee:0:0:0:0:147
nserver:      D.NIC.GAME 212.18.249.147 2a04:2b00:13ff:0:0:0:0:147
ds-rdata:     5155 13 2 684c2f8e41f67ed183c79321501f2a85674dc1e87c9ad293a6fff6dfe6efc296

whois:        whois.nic.game

status:       ACTIVE
remarks:      Registration information: https://nic.game

created:      2015-07-02
changed:      2025-08-12
source:       IANA

    Registrars