Overview
- .george is a proposed brand generic top-level domain (gTLD) applied for by Wal-Mart Stores, Inc. through ICANN's New gTLD Program.
- The gTLD is intended to represent the George fashion brand, a global clothing brand launched in 1990 and operated by Walmart.
- Purpose: to provide a trusted, hierarchical and intuitive namespace for George customers and Internet users, supporting marketing, eCommerce and intellectual property management.
History
- Applicant: Wal-Mart Stores, Inc.
- Reveal/application mention: New gTLD applied-for strings (Reveal Day: 13 June 2012).
- TLD status (per source): Proposed.
- Registry (as listed in the source): Verisign.
- Planned as part of Walmart's family of gTLD applications, alongside .WALMART, .ASDA, .一号店 and .SAMSCLUB.
Usage and Audience
- Primary audience: George customers and Walmart/George internal teams.
- Intended uses:
- Consolidating George-related online properties and eCommerce (George.com is an existing eCommerce presence).
- Marketing and promotional activities tailored to the George brand.
- Providing a secure channel for George products and information and consolidating intellectual property activities.
- Brand context from the application:
- George is described as a global brand with over 3,000 stores across markets including the UK, Canada, Brazil, Mexico, Argentina, Japan and the U.S.
- George is available in more than 350 ASDA stores across the UK.
Registration Rules
- Walmart intends to initially limit registration and use of domain names within .GEORGE to Walmart, George and Walmart's qualified subsidiaries and affiliates.
- The limited distribution is intended to allow Walmart to establish operations and achieve sustainability.
- The applicant references Specification 9 of the template Registry Agreement in relation to distribution and compliance, and indicates an intention to qualify for an exemption from annual Code of Conduct compliance requirements under that framework.
SEO and Brand Impact
- The .george gTLD is positioned as a brand-protecting namespace aimed at strengthening George's online identity and consumer trust.
- Intended benefits include clearer brand signaling, secure consumer-facing channels for eCommerce and marketing, and centralized control of George-related domains, which supports consistent brand positioning.
Notable Cases or Examples
- George.com is cited as the existing eCommerce presence for the George brand.
- The .george application is part of Walmart's broader set of gTLD applications for its brands (e.g., .WALMART, .ASDA, .一号店, .SAMSCLUB).
Operator
Wal-Mart Stores, Inc.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: GEORGE
organisation: Wal-Mart Stores, Inc.
address: 702 Southwest 8th Street
address: Bentonville AR 72716
address: United States of America (the)
contact: administrative
name: Project and Process Manager
organisation: Wal-Mart Stores, Inc.
address: 702 Southwest 8th Street
address: Bentonville AR 72716
address: United States of America (the)
phone: +44 20 70 15 17 17
e-mail: ngtld-walmart@cscglobal.com
contact: technical
name: IANA Contact
organisation: GoDaddy Registry
address: 100 S. Mill Ave, Suite 1600
address: Tempe AZ 85281
address: United States of America (the)
phone: +1 480 505 8800
fax-no: +1 480 624 2546
e-mail: iana@registry.godaddy
nserver: A.NIC.GEORGE 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver: B.NIC.GEORGE 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver: C.NIC.GEORGE 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver: X.NIC.GEORGE 156.154.172.82 2610:a1:1074:0:0:0:1:82
nserver: Y.NIC.GEORGE 156.154.173.82 2610:a1:1075:0:0:0:1:82
nserver: Z.NIC.GEORGE 156.154.174.82 2610:a1:1076:0:0:0:1:82
ds-rdata: 1759 8 2 0caa1f5ae9c0e736030b351ab71bb351053798ce39b3b662ceefdb956057d5fe
ds-rdata: 52471 8 2 2075b42f79f6ac18baaa19256564296dc9a53b1a24f2bf84550e005206b4e2d3
whois: whois.nic.george
status: ACTIVE
remarks: Registration information: http://www.walmart.com
created: 2016-07-21
changed: 2024-11-20
source: IANA
