Generic top-level domainsDNSSEC
Overview
.giving is a generic top-level domain (gTLD) created to serve charitable fundraising and philanthropic purposes. It was applied for under ICANN's New gTLD Program with the aim of providing an authoritative, cohesive online platform for fundraising activity, particularly tied to the JustGiving brand and its related services.
History
- Delegated to the DNS Root Zone on 6 August 2015 as part of ICANN's New gTLD Program.
- Initially managed by Giving Limited (trading under the JustGiving brand) with back-end services provided by ARI Registry Services.
- The registry was transferred to Public Interest Registry (PIR) on 13 October 2022.
- Public Interest Registry launched .giving publicly on 20 January 2023 with the stated goal of streamlining online fundraising and donations for mission-driven organizations and philanthropic individuals.
Usage and Audience
- Target audience includes charities, nonprofit organizations, fundraisers, philanthropic individuals, and activities related to JustGiving.
- Intended use is to provide a clear, trust-oriented namespace for fundraising campaigns, charity initiatives, and organizational departments tied to the JustGiving ecosystem.
- The TLD was positioned as an extension of JustGiving's online presence to support campaigns and events, including expansion into new markets.
Registration Rules
- According to the original application, all .giving domain names are to be registered and maintained by Giving Limited (and its Affiliates) for exclusive use by Giving Limited and its internal departments and affiliates.
- Giving Limited stated it would not sell, distribute, or transfer control or use of any registration within the TLD to third parties that are not Affiliates of Giving Limited.
- Registrations are to be made via ICANN-accredited registrars, but internal authority to approve and request registrations is vested in a limited number of Giving Limited staff.
- A designated Marketing Manager was described as responsible for pre-approving domain names, performing monthly audits of domain transactions, and ensuring compliance with an Acceptable Registration and Use Policy.
- The registry planned to enforce registration restrictions so that domain names further the published strategic goals of Giving Limited and the JustGiving business, and to implement safeguards against unauthorized, infringing, or abusive uses.
SEO and Brand Impact
- The .giving TLD was described as a means to improve JustGiving's online presence, expand global reach, and build trust with members and prospective users.
- By creating a controlled, authoritative namespace, the registry aimed to enhance trust in interactions between internet users and the JustGiving organization and to position .giving as a cohesive brand platform for charity-related content and services.
Notable Cases or Examples
- 6 August 2015: .giving delegated to the Root Zone.
- Prior to transfer, the registry operator was Giving Limited, with ARI Registry Services providing back-end services.
- 13 October 2022: .giving transferred to Public Interest Registry (PIR).
- 20 January 2023: PIR publicly launched .giving to streamline fundraising and donating for mission-driven organizations and philanthropic individuals.
Operator
Public Interest Registry (PIR)
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: GIVING organisation: Public Interest Registry (PIR) address: 11911 Freedom Drive 10th Floor, Suite 1000 address: Reston VA 20190 address: United States of America (the) contact: administrative name: Director of Operations, Compliance and Customer Support organisation: Public Interest Registry (PIR) address: 11911 Freedom Drive 10th Floor, Suite 1000 address: Reston VA 20190 address: United States of America (the) phone: +1 703 889 5778 fax-no: +1 703 889 5779 e-mail: ops@pir.org contact: technical name: Senior Director, DNS Infrastructure Group organisation: Identity Digital Limited address: c/o Identity Digital Inc. address: 10500 NE 8th Street, Suite 750 address: Bellevue WA 98004 address: United States of America (the) phone: +1.425.298.2200 fax-no: +1.425.671.0020 e-mail: tldtech@identity.digital nserver: A0.NIC.GIVING 199.19.56.1 2001:500:e:0:0:0:0:1 nserver: A2.NIC.GIVING 199.249.112.1 2001:500:40:0:0:0:0:1 nserver: B0.NIC.GIVING 199.19.54.1 2001:500:c:0:0:0:0:1 nserver: B2.NIC.GIVING 199.249.120.1 2001:500:48:0:0:0:0:1 nserver: C0.NIC.GIVING 199.19.53.1 2001:500:b:0:0:0:0:1 nserver: D0.NIC.GIVING 199.19.57.1 2001:500:f:0:0:0:0:1 ds-rdata: 42049 8 2 51655c1edba06b3c2329578ade539d446169f70f06adfd536c0ef7b315506a1f whois: whois.nic.giving status: ACTIVE remarks: Registration information: http://nic.giving created: 2015-06-11 changed: 2025-08-14 source: IANA