Generic top-level domainsIDNDNSSEC
Overview
.gle is a brand generic top-level domain (gTLD) applied for and operated by Google (Charleston Road Registry Inc.). The string was created as a dedicated, branded Internet space for Google to categorize and present its services, aiming to provide a recognizable and trusted web space for Google and its employees.
History
- Applied for as part of ICANN's New gTLD Program; revealed among applied-for strings on 13 June 2012.
- A Registry Agreement with ICANN was signed on 24 July 2014 after passing Initial Evaluation.
- Delegated to the DNS Root Zone on 15 September 2014, marking completion of the successful application.
- Registry operator: Google (Charleston Road Registry Inc.).
Usage and Audience
- Intended users: Google and Google employees.
- Purpose described by the applicant:
- To streamline provision of Google services and make information more accessible.
- To augment Google’s offerings through existing registries and better categorize Google’s online locations.
- To create a recognizable, branded, and trusted web space for the general Internet population and Google staff.
- Public registration: second-level names are intended for Google only and are not available to the general public for purchase, sale, or registration.
Registration Rules
- .gle is a closed/brand TLD: registrations at the second level are intended to be exclusively for Google.
- The applicant (Charleston Road Registry) indicated it would remain closed and that Google would be the sole registrar and registrant.
- The registry indicated intent to apply for an exemption to the ICANN Registry Operator Code of Conduct to support that closed model.
SEO and Brand Impact
- The applicant framed .gle as a means to provide a more recognizable and trusted namespace associated directly with Google’s brand and services.
- As a brand-restricted TLD used solely by Google, .gle functions primarily for brand control and internal service organization rather than as a public SEO asset.
Operator
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: GLE organisation: Charleston Road Registry Inc. address: 1600 Amphitheatre Parkway address: Mountain View CA 94043 address: United States of America (the) contact: administrative name: TLD Admin organisation: Google Inc. address: 111 8th Avenue address: New York NY 10011 address: United States of America (the) phone: +1 404 978 8419 fax-no: +1 650 492 5631 e-mail: iana-contact@google.com contact: technical name: TLD Engineering organisation: Google Inc. address: 76 Ninth Avenue, 4th Floor address: New York NY 10011 address: United States of America (the) phone: +1 404 978 8419 fax-no: +1 650 492 5631 e-mail: crr-tech@google.com nserver: NS-TLD1.CHARLESTONROADREGISTRY.COM 2001:4860:4802:32:0:0:0:69 216.239.32.105 nserver: NS-TLD2.CHARLESTONROADREGISTRY.COM 2001:4860:4802:34:0:0:0:69 216.239.34.105 nserver: NS-TLD3.CHARLESTONROADREGISTRY.COM 2001:4860:4802:36:0:0:0:69 216.239.36.105 nserver: NS-TLD4.CHARLESTONROADREGISTRY.COM 2001:4860:4802:38:0:0:0:69 216.239.38.105 nserver: NS-TLD5.CHARLESTONROADREGISTRY.COM 2001:4860:4805:0:0:0:0:69 216.239.60.105 ds-rdata: 35609 8 2 254367c4fa9fae6e0675ee721943c4cd97371553c9669e4bc424b00cff86e6aa whois: status: ACTIVE remarks: Registration information: https://www.registry.google created: 2014-09-04 changed: 2025-04-11 source: IANA