.globo

Overview

• .globo is a brand generic top-level domain (gTLD) applied for and operated by Grupo Globo under ICANN's New gTLD Program.
• It was created to serve as a dedicated Internet "house" for Organizações Globo's content, covering news, entertainment and other media outputs.
• The string is recorded as a delegated gTLD in the DNS root zone.

History

• Reveal Day (application publication): 13 June 2012.
• ICANN Registry Agreement signed for .globo: 19 December 2013.
• Delegated to the DNS Root Zone: 3 May 2014.
• Applicant and stated Registry Operator: Grupo Globo.
• (Infobox entry also lists NIC.br as the registry in the source material.)

Usage and Audience

• Intended primary users: Organizações Globo and its internal channels and departments.
• Initial focus: Globo TV and Globo.com; mid-term objective to consolidate all Globo brand content under .globo.
• Target audience: consumers of news, entertainment and cultural content in Brazil and beyond, as hosted by Globo's properties.

Registration Rules

• Closed registry model operated by Organizações Globo (brand TLD).
• Private individuals are not allowed to register .globo domains except by explicit delegation/exception granted solely by Organizações Globo.
• Internal registrations (for channels or parts of Organizações Globo) carry no economic cost according to the applicant's statement.
• Exceptions are considered individually and delegated at Globo's discretion.
• After delegation, the internal company or department assumes full responsibility for published content; Globo reserves the right to revoke usage rights for policy infringements or by judicial decision.

SEO and Brand Impact

• Purpose-built to consolidate Globo's image online and bring clear content-origin attribution and trust to Globo-produced material.
• Intended to reduce cybersquatting and fraud by centralizing official Globo content under a controlled TLD.
• Positioned as a competitive advantage to strengthen Globo's presence as a primary source for news and entertainment in Brazil.

Notable Cases or Examples

• Stated content sources and business units intended to use .globo include:
  • Globo TV and Globo.com
  • Globo Filmes (film/miniseries production)
  • Som Livre (record company)
  • Globo Marcas (brand licensing)
  • Sistema Globo de Rádio (radio broadcasting)
  • Editora Globo (publishing)
• Application materials cite Globo's content production scale (e.g., high percentage of original TV content, coverage across Brazil, and large soap-opera production) as rationale for the dedicated TLD.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       GLOBO

organisation: Globo Comunicação e Participações S.A
address:      Rua Lopes Quintas, 303, Jardim Botânico
address:      Rio de Janeiro RJ 22430-060
address:      Brazil

contact:      administrative
name:         Gerente Jurídico
organisation: Globo Comunicação e Participações S.A.
address:      Rua Lopes Quintas, 303, Jardim Botânico
address:      Rio de Janeiro RJ 22460-901
address:      Brazil
phone:        +55 21 2540 4720
e-mail:       dijur-marcas@g.globo

contact:      technical
name:         NIC.br Registry Services - Tech Contact
organisation: NIC.br
address:      Av. das Nações Unidas, 11541, 7. andar
address:      São Paulo SP 04578-000
address:      Brazil
phone:        +55 11 5509 3505
e-mail:       gtlds-tech@registro.br

nserver:      A.DNS.BR 200.219.148.10 2001:12f8:6:0:0:0:0:10
nserver:      B.DNS.BR 200.189.41.10 2001:12f8:8:0:0:0:0:10
nserver:      C.DNS.BR 200.192.233.10 2001:12f8:a:0:0:0:0:10
nserver:      D.DNS.BR 200.219.154.10 2001:12f8:4:0:0:0:0:10
nserver:      E.DNS.BR 200.229.248.10 2001:12f8:2:0:0:0:0:10
nserver:      F.DNS.BR 200.219.159.10 2001:12f8:c:0:0:0:0:10
ds-rdata:     50876 13 2 fe98518cab979f2d0d8021ef06ae5dc713c79a5870ff8fff8e38b67cf6578fb8

whois:        

status:       ACTIVE
remarks:      Registration information: https://nic.globo/

created:      2014-02-20
changed:      2025-08-14
source:       IANA