.gmo

Overview

• .gmo is a branded generic top-level domain (gTLD) applied for and operated by GMO Internet.
• It is intended as a corporate/brand namespace for the GMO Internet Group and related entities.

History

• Application reveal day: 13 June 2012 (applied for in ICANN's New gTLD Program).
• Registry Agreement signed with ICANN: 09 January 2014.
• Delegated to the DNS Root Zone: 3 May 2014.
• Registry operator: GMO Internet; registry listed as GMO Registry. Priority number in application materials: 1350 (GMO Internet).
• The applicant described GMO Internet Group as a Tokyo-headquartered internet services group operating multiple businesses and brands, positioning .gmo as part of its global online brand strategy.

Usage and Audience

• Intended users are entities within the GMO Internet corporate group:
  • GMO Internet, Inc.
  • Companies listed on GMO Internet, Inc.'s asset securities reports
  • Unconsolidated subsidiaries of GMO Internet, Inc.
  • Affiliate companies of GMO Internet, Inc.
• The namespace is aimed at corporate branding and service-related domains for the GMO group rather than the general public.

Registration Rules

• Eligibility: Registrations are limited to the organizations listed above (GMO Internet and its listed companies, unconsolidated subsidiaries, and affiliates).
• No individual registrations are permitted (board members, employees, contractors of eligible companies may not be registrants on an individual basis).
• Other details such as minimum/maximum registration periods or allowed characters were not provided in the application excerpt.

SEO and Brand Impact

• GMO Internet indicated in its application that it views the .gmo TLD as a key aspect of its global online brand strategy.
• The TLD is positioned primarily for corporate branding by GMO Internet Group rather than broad public adoption.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       GMO

organisation: GMO Internet, Inc.
address:      26-1 Sakuragaoka-cho
address:      Shibuya-ku Tokyo
address:      Japan

contact:      administrative
name:         Representative Director and CEO
organisation: GMO Registry, Inc.
address:      26-1 Sakuragaoka-cho
address:      Shibuya-ku Tokyo
address:      Japan
phone:        +81 354561601
fax-no:       +81 337805239
e-mail:       newgtld@gmoregistry.com

contact:      technical
name:         Director
organisation: GMO Registry, Inc.
address:      26-1 Sakuragaoka-cho
address:      Shibuya-ku Tokyo
address:      Japan
phone:        +81 354561601
fax-no:       +81 337805239
e-mail:       newgtld@gmoregistry.com

nserver:      A.GMOREGISTRY.NET 2001:dcd:1:0:0:0:0:4 37.209.192.4
nserver:      B.GMOREGISTRY.NET 2001:dcd:2:0:0:0:0:4 37.209.194.4
nserver:      K.GMOREGISTRY.NET 37.209.196.4
nserver:      L.GMOREGISTRY.NET 2001:dcd:4:0:0:0:0:4 37.209.198.4
ds-rdata:     44245 8 2 a4cd5d4fc4b18dc7162e94a9f9ac801ad4e67a5db3048691bee28e4f2cc7666b

whois:        whois.nic.gmo

status:       ACTIVE
remarks:      Registration information: http://www.gmoregistry.com/en/

created:      2014-02-27
changed:      2019-08-20
source:       IANA