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    • .gold

    Generic top-level domainsIDNDNSSEC

    Overview

    .gold is an active generic top-level domain (gTLD) created under ICANN's New gTLD Program. The string represents "gold" and is positioned for commercial use and entities connected to the gold industry, brands, and related commerce. The registry is operated by Donuts through its subsidiary June Edge, LLC.

    History

    • Delegated to the DNS root zone on 24 March 2015.
    • Reached General Availability on 8 July 2015.
    • Managed by Donuts (June Edge, LLC) after the application process.
    • Donuts was one of two principal applicants; the rival applicant was WGC (IOM) Limited, a subsidiary of the World Gold Council.
    • Donuts filed many new gTLD applications overall (one source notes 307 strings filed by Donuts).
    • Donuts planned technical partnerships for registry operations and DNS services.

    Usage and Audience

    • Target audience includes businesses and organizations in commerce related to gold, precious metals, bullion dealers, jewelers, and other gold‑related industries.
    • The World Gold Council applied intending to create a trusted, secure online space for stakeholders in the gold industry to present objective information about gold.

    Registration Rules

    • Donuts submitted a Public Interest Commitment (PIC) as part of its application.
    • Donuts indicated plans to implement mechanisms to protect intellectual property rights (the source mentions implementation of eight IP-protection mechanisms).
    • Specific eligibility criteria, registration periods, or allowed-character rules are not detailed in the provided source.

    SEO and Brand Impact

    • The World Gold Council's application and subsequent objection highlighted brand and trust concerns around the "gold" string, indicating the TLD has clear brand relevance for the gold industry.
    • Donuts' registry positioning and the existence of PIC/IP-protection measures suggest a focus on trust and brand protection for registrants and rights holders.

    Notable Cases or Examples

    • Community objection: The World Gold Council filed a community objection against Donuts' application; an ICC panel rejected the objection in January 2014 on the basis that "gold" was not a clearly delineated community.
    • Operational partnerships mentioned in applications: Donuts indicated backend and DNS arrangements (partners referenced include Demand Media and AusRegistry in Donuts' application; WGC referenced ARI Registry Services and NetNames for support).

    Operator

    Binky Moon, LLC

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       GOLD

organisation: Binky Moon, LLC
address:      c/o Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)

contact:      administrative
name:         Vice President, Engineering
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldadmin@identity.digital

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      V0N0.NIC.GOLD 2a01:8840:16:0:0:0:0:13 65.22.20.13
nserver:      V0N1.NIC.GOLD 2a01:8840:17:0:0:0:0:13 65.22.21.13
nserver:      V0N2.NIC.GOLD 2a01:8840:18:0:0:0:0:13 65.22.22.13
nserver:      V0N3.NIC.GOLD 161.232.10.13 2a01:8840:f4:0:0:0:0:13
nserver:      V2N0.NIC.GOLD 2a01:8840:19:0:0:0:0:13 65.22.23.13
nserver:      V2N1.NIC.GOLD 161.232.11.13 2a01:8840:f5:0:0:0:0:13
ds-rdata:     59041 8 2 525579c6cd38e9e537598cec0953061fe404c9a7623efd9a871f46afa0e69e24

whois:        whois.nic.gold

status:       ACTIVE
remarks:      Registration information: https://www.identity.digital/

created:      2015-03-12
changed:      2023-09-12
source:       IANA

    Registrars