Overview
- .goog is a brand generic top-level domain (gTLD) applied for and operated by Google (Charleston Road Registry Inc.).
- It was created as a dedicated, branded Internet namespace for Google services and related properties as part of ICANN's New gTLD Program.
History
- The .goog application appeared in ICANN's New gTLD program reveal (June 13, 2012).
- The string was delegated to the DNS Root Zone on 24 January 2015.
- Registry operator and manager: Google (Charleston Road Registry Inc.).
Usage and Audience
- Intended audience: Google itself — including Google services, properties and employees.
- Purpose as stated in the application: to augment Google’s offerings, provide a more recognizable and branded web space, and better categorize Google’s online locations worldwide.
Registration Rules
- .goog is intended to be a closed, brand-only TLD: second-level registrations are reserved for Google and not available to the general public for purchase, sale, or registration.
- Charleston Road Registry indicated an intent for Google to be the sole registrar and registrant and applied for an exemption to the ICANN Registry Operator Code of Conduct.
SEO and Brand Impact
- The TLD is positioned primarily as a branded, trusted namespace to reinforce Google’s branding and to organize Google-owned properties.
- Because .goog is closed and restricted to Google use, any public SEO implications are confined to Google’s own deployment and branding strategy rather than broad third-party adoption.
Operator
Charleston Road Registry Inc.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: GOOG
organisation: Charleston Road Registry Inc.
address: 1600 Amphitheatre Parkway
address: Mountain View CA 94043
address: United States of America (the)
contact: administrative
name: TLD Admin
organisation: Google Inc
address: 111 8th Avenue
address: New York NY 10011
address: United States of America (the)
phone: +1 404 978 8419
fax-no: +1 650 492 5631
e-mail: iana-contact@google.com
contact: technical
name: TLD Engineering
organisation: Google Inc
address: 76 Ninth Avenue, 4th Floor
address: New York NY 10011
address: United States of America (the)
phone: +1 404 978 8419
fax-no: +1 650 492 5631
e-mail: crr-tech@google.com
nserver: NS-TLD1.CHARLESTONROADREGISTRY.COM 2001:4860:4802:32:0:0:0:69 216.239.32.105
nserver: NS-TLD2.CHARLESTONROADREGISTRY.COM 2001:4860:4802:34:0:0:0:69 216.239.34.105
nserver: NS-TLD3.CHARLESTONROADREGISTRY.COM 2001:4860:4802:36:0:0:0:69 216.239.36.105
nserver: NS-TLD4.CHARLESTONROADREGISTRY.COM 2001:4860:4802:38:0:0:0:69 216.239.38.105
nserver: NS-TLD5.CHARLESTONROADREGISTRY.COM 2001:4860:4805:0:0:0:0:69 216.239.60.105
ds-rdata: 8029 8 2 01509dc8d2d79e32f9a9c7f9845fdf26e4c4b7b2d6040e0d9381ebabe5331801
whois:
status: ACTIVE
remarks: Registration information: https://www.registry.google
created: 2015-01-08
changed: 2025-04-11
source: IANA
