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    • .google

    Generic top-level domainsIDNDNSSEC

    Overview

    .google is a brand top-level domain (gTLD) created for Google and operated by Alphabet Inc. It was introduced as part of ICANN's New gTLD program to provide a dedicated, branded Internet space for Google services and products. The TLD is intended for exclusive use by Google and its affiliates and is managed through Charleston Road Registry Inc.

    History

    • Created as part of ICANN's New gTLD program in 2014.
    • Introduced date noted in registry records in 2014; delegated to the DNS root zone on 15 September 2014.
    • Entered General Availability on August 12, 2015.
    • Registry/operator information:
      • Registry: operated under Alphabet Inc.
      • Registry entity: Charleston Road Registry Inc., a Google/Alphabet subsidiary.
    • During the application process the string was classified as a brand gTLD; it was one of the early gTLDs directly associated with a corporation.
    • Name collision consideration: .google was listed among applied-for strings that required attention in ICANN's Name Collision assessments during the new gTLD rollout.

    Usage and Audience

    • Intended audience:
      • Google/Alphabet employees, affiliates, and internal teams.
      • Google products and services (public-facing and internal deployments).
    • Typical use:
      • Hosting of Alphabet Inc. products and services under a branded namespace.
      • Centralizing Google properties and services into a recognizable, company-controlled domain space.
    • The registry has stated plans to move some Alphabet properties to the .google namespace.

    Registration Rules

    • .google is a closed/brand gTLD. Second-level registrations are intended for Google and its affiliates only.
    • Registrations are not available to the general public for purchase or registration.
    • The registry has indicated it will act as sole registrar/registrant for the TLD and may seek exemptions to operate as a closed gTLD under ICANN rules.
    • Transfers or distributions of registrations are restricted to Google and entities under common control (affiliates).

    SEO and Brand Impact

    • As a brand gTLD controlled by Google, .google is positioned to provide a recognizable and trusted web space for Google services.
    • Security features relevant to trust and brand protection:
      • DNSSEC is enabled for the TLD.
      • All .google domains are included in the HSTS preload list, enforcing HTTPS-only connections and improving transport-layer security for users.

    Notable Cases or Examples

    • com.google was used as an April Fools' Day joke by Google, hosting a horizontally mirrored version of Google Search.
    • The TLD currently hosts multiple Alphabet/Google products and services, with plans to consolidate or move additional properties into .google.

    Operator

    Charleston Road Registry Inc.

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       GOOGLE

organisation: Charleston Road Registry Inc.
address:      1600 Amphitheatre Parkway
address:      Mountain View CA 94043
address:      United States of America (the)

contact:      administrative
name:         TLD Admin
organisation: Google Inc.
address:      111 8th Avenue
address:      New York NY 10011
address:      United States of America (the)
phone:        +1 404 978 8419
fax-no:       +1 650 492 5631
e-mail:       iana-contact@google.com

contact:      technical
name:         TLD Engineering
organisation: Google Inc.
address:      76 Ninth Avenue, 4th Floor
address:      New York NY 10011
address:      United States of America (the)
phone:        +1 404 978 8419
fax-no:       +1 650 492 5631
e-mail:       crr-tech@google.com

nserver:      NS-TLD1.CHARLESTONROADREGISTRY.COM 2001:4860:4802:32:0:0:0:69 216.239.32.105
nserver:      NS-TLD2.CHARLESTONROADREGISTRY.COM 2001:4860:4802:34:0:0:0:69 216.239.34.105
nserver:      NS-TLD3.CHARLESTONROADREGISTRY.COM 2001:4860:4802:36:0:0:0:69 216.239.36.105
nserver:      NS-TLD4.CHARLESTONROADREGISTRY.COM 2001:4860:4802:38:0:0:0:69 216.239.38.105
nserver:      NS-TLD5.CHARLESTONROADREGISTRY.COM 2001:4860:4805:0:0:0:0:69 216.239.60.105
ds-rdata:     6125 8 2 80f8b78d23107153578bad3800e9543500474e5c30c29698b40a3db23ed9da9f

whois:        

status:       ACTIVE
remarks:      Registration information: https://www.registry.google

created:      2014-09-04
changed:      2025-04-11
source:       IANA