.grainger

Overview

• .grainger is a brand generic top-level domain (gTLD) created under ICANN's New gTLD Program.
• It is intended as a closed, brand namespace operated for W.W. Grainger and its qualified entities to protect the company's online identity and provide a trusted channel for products, services, and information.
• The registry infrastructure is provided by Neustar, with Grainger Registry Services, LLC as the applicant/manager.

History

• The .grainger application was revealed on 13 June 2012 as part of ICANN's New gTLD Program.
• The string was delegated into the DNS root zone on 13 November 2015.
• Grainger created Grainger Registry Services, LLC as a wholly owned subsidiary to file the application and manage the gTLD.

Usage and Audience

• Primary users are W.W. Grainger, its qualified subsidiaries, affiliates, and designated business partners.
• The gTLD is intended to serve Grainger's commercial, industrial, contractor, and institutional markets by providing a secure and recognizable namespace for the company's online presence.
• W.W. Grainger is a major distributor of maintenance, repair, and operating (MRO) supplies; the company operates globally (noted presence in .com and country TLDs such as .cn, .ca, and .mx) and had substantial sales and branch operations cited in the application.

Registration Rules

• The registry is a standard (non-community) registry but functions as a closed namespace.
• Registrations are limited to the Applicant (Grainger), its subsidiaries and affiliates, and business partners who hold a formal, written trademark license agreement from the Applicant (referred to as the 'Required License').
• The registry is not open to the general public; there will be no market for second-level registrations outside authorized parties.
• Grainger indicated initial limited use to establish operations and achieve sustainability.
• The application references Specification 9 of the Registry Agreement and an intent that limited use, together with the applicable requirements, would affect Code of Conduct compliance obligations.

SEO and Brand Impact

• .grainger is positioned as a 'brand' gTLD to protect Grainger's online presence and identity and to support marketing and promotional efforts.
• The TLD is intended to provide a more secure and trusted channel for Grainger's online products, services, and information.

Notable Cases or Examples

• The gTLD is managed by Grainger Registry Services, LLC, with registry services provided by Neustar.
• Grainger's broader online presence includes domains in .com and several country-code TLDs (for example, .cn, .ca, .mx), illustrating the company's multi-TLD strategy prior to and alongside deployment of .grainger.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       GRAINGER

organisation: Grainger Registry Services, LLC
address:      100 Grainger Pkwy
address:      Lake Forest IL 60045
address:      United States of America (the)

contact:      administrative
name:         Erwin Cruz
organisation: Grainger Registry Services, LLC
address:      100 Grainger Pkwy
address:      Lake Forest IL 60045
address:      United States of America (the)
phone:        +1 847-535-4709
fax-no:       +1 847-535-9243
e-mail:       graingerregistryservices@grainger.com

contact:      technical
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480 505 8800
fax-no:       +1 480 624 2546
e-mail:       iana@registry.godaddy

nserver:      A.NIC.GRAINGER 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver:      B.NIC.GRAINGER 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver:      C.NIC.GRAINGER 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver:      NS1.DNS.NIC.GRAINGER 156.154.144.68 2610:a1:1071:0:0:0:0:44
nserver:      NS2.DNS.NIC.GRAINGER 156.154.145.68 2610:a1:1072:0:0:0:0:44
nserver:      NS3.DNS.NIC.GRAINGER 156.154.159.68 2610:a1:1073:0:0:0:0:44
ds-rdata:     19057 8 2 21adfc98b30b8a046a117c926c36ce7d890ed1c98a7168049332af0afe19c08b

whois:        

status:       ACTIVE
remarks:      Registration information: http://www.grainger.com

created:      2015-10-29
changed:      2024-05-11
source:       IANA