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    • .green

    Generic top-level domainsIDNDNSSEC

    Overview

    • .green is a generic top-level domain (gTLD) created under ICANN's New gTLD Program.
    • It is positioned for the global green economy and sustainability-focused organizations, projects and initiatives.

    History

    • General availability: March 24, 2015.
    • Early applicants included The DotGreen Community, Inc.; Top Level Domain Holdings (TLDH); Demand Media (United TLD Holdco Ltd.); and Afilias.
    • The DotGreen Community initially applied but withdrew its application on October 11, 2013 citing auction costs and other concerns.
    • A private auction took place in February 2014; Afilias won the rights to the .green string over remaining applicants.
    • In September 2014 Afilias announced a partnership with DotGreen Community, Inc.: Afilias provides the technical backend while DotGreen Community handles marketing. The partnership also included a plan to share a portion of profits with sustainability programs via EarthShare.
    • By Earth Day 2015, .green reported more than 1,000 domain names registered or listed.
    • Regulatory and policy attention: the Czech Republic issued a GAC Early Warning concerning several applicants (noting DotGreen Community as comparatively well-regarded), and the European Commission flagged a number of new gTLD applications for potential compatibility issues with EU legislation and policy.

    Usage and Audience

    • Target audience:
      • Environmental organizations and nonprofits
      • Sustainability-focused businesses and initiatives
      • Projects and individuals promoting ecological, humanitarian or sustainable practices
    • Positioning:
      • Marketed as a top-level domain for the global green economy and a dedicated namespace for green activities and brands.
      • The DotGreen Community emphasized community and movement-driven use; Afilias and partners positioned the TLD for broader industry adoption while supporting sustainability programs.

    SEO and Brand Impact

    • Brand positioning is explicitly sustainability-focused: .green is marketed to signal environmental credentials and to provide a clear namespace for green-focused entities.
    • Public perception and trust considerations noted in the application phase:
      • The DotGreen Community claimed strong support from environmental stakeholders.
      • GAC comments raised questions about which applicants were best placed to serve the public interest, potentially affecting reputation during early evaluation.
    • The registry's promotional ties (for example, profit-sharing with EarthShare) reinforce a branding strategy aligned with charitable and sustainability goals.

    Notable Cases or Examples

    • Private auction (Feb 2014): Afilias won the contention for .green.
    • Partnership: Afilias (technical operator) partnered with DotGreen Community, Inc. (marketing) and EarthShare (sustainability program partnership).
    • Adoption milestone: more than 1,000 .green domain names listed as of Earth Day 2015.

    Operator

    Identity Digital Limited

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       GREEN

organisation: Identity Digital Limited
address:      c/o Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)

contact:      administrative
name:         Vice President, Engineering
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldadmin@identity.digital

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      A0.NIC.GREEN 2a01:8840:22:0:0:0:0:9 65.22.32.9
nserver:      A2.NIC.GREEN 2a01:8840:25:0:0:0:0:9 65.22.35.9
nserver:      B0.NIC.GREEN 2a01:8840:23:0:0:0:0:9 65.22.33.9
nserver:      C0.NIC.GREEN 2a01:8840:24:0:0:0:0:9 65.22.34.9
ds-rdata:     49042 8 2 b0a053bc2903459bd6dc6060a822285c492fbb5f20346821a48c5ef3e6b0d29a

whois:        whois.nic.green

status:       ACTIVE
remarks:      Registration information: https://www.identity.digital/

created:      2014-06-12
changed:      2023-09-01
source:       IANA

    Registrars