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    • .guge

    Generic top-level domainsIDNDNSSEC

    Overview

    • .guge is a brand generic top-level domain (gTLD) representing the Chinese pinyin equivalent of "Google" ("Gu ge").
    • The gTLD was proposed by Google/Charleston Road Registry to provide a dedicated, recognizable namespace for Google services targeting Chinese-speaking Internet users.

    History

    • Proposed as part of ICANN's New gTLD Program.
    • The application succeeded and .guge was delegated to the DNS Root Zone on 24 March 2015.
    • Registry/manager: Charleston Road Registry Inc. (Google).
    • Classified as a delegated brand gTLD.

    Usage and Audience

    • Intended audience: Chinese-speaking Internet users; the applicant cited over 500 million Chinese speakers online as a target audience.
    • Purpose: to provide a dedicated Internet space for Google to deliver and innovate on its services for Chinese-language users and to better categorize Google online properties.
    • Planned support for internationalized domain names (IDNs) at the second level to accommodate Chinese script.

    Registration Rules

    • Second-level domains within .guge are intended for registration and use by Google only; domain names under .guge are not planned to be available to the general public for purchase or registration.
    • Charleston Road Registry indicated an intention to be the sole registrar and registrant for .guge and planned to seek an exemption from the ICANN Registry Operator Code of Conduct to enforce that model.

    SEO and Brand Impact

    • .guge is positioned as a branded, trusted web space for Google-specific services aimed at Chinese-speaking users.
    • The gTLD was intended to help Google organize and present its international properties more recognizably and to strengthen brand trust and clarity for targeted audiences.

    Operator

    Charleston Road Registry Inc.

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       GUGE

organisation: Charleston Road Registry Inc.
address:      1600 Amphitheatre Parkway
address:      Mountain View CA 94043
address:      United States of America (the)

contact:      administrative
name:         TLD Admin
organisation: Google Inc
address:      111 8th Avenue
address:      New York NY 10011
address:      United States of America (the)
phone:        +1 404 978 8419
fax-no:       +1 650 492 5631
e-mail:       iana-contact@google.com

contact:      technical
name:         TLD Engineering
organisation: Google Inc.
address:      76 Ninth Avenue, 4th Floor
address:      New York NY 10011
address:      United States of America (the)
phone:        +1 404 978 8419
fax-no:       +1 650 492 5631
e-mail:       crr-tech@google.com

nserver:      NS-TLD1.CHARLESTONROADREGISTRY.COM 2001:4860:4802:32:0:0:0:69 216.239.32.105
nserver:      NS-TLD2.CHARLESTONROADREGISTRY.COM 2001:4860:4802:34:0:0:0:69 216.239.34.105
nserver:      NS-TLD3.CHARLESTONROADREGISTRY.COM 2001:4860:4802:36:0:0:0:69 216.239.36.105
nserver:      NS-TLD4.CHARLESTONROADREGISTRY.COM 2001:4860:4802:38:0:0:0:69 216.239.38.105
nserver:      NS-TLD5.CHARLESTONROADREGISTRY.COM 2001:4860:4805:0:0:0:0:69 216.239.60.105
ds-rdata:     10625 8 2 10c4028323a5529518c24d007431e7878192ced09c8ab2b6657adc624e8b8c16

whois:        

status:       ACTIVE
remarks:      Registration information: https://www.registry.google

created:      2015-02-19
changed:      2025-04-11
source:       IANA