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    • .guitars

    Generic top-level domainsIDNDNSSEC

    Overview

    .guitars is a generic top-level domain (gTLD) created through ICANN's New gTLD Program to serve the guitar community. The string is intended to provide a semantically meaningful namespace for guitar-related websites, including musicians, manufacturers, merchants, reviewers and enthusiasts.

    History

    • Proposed as part of ICANN's New gTLD Program and applied for by Uniregistry.
    • A Registry Agreement with ICANN for .guitars was signed on 14 November 2013.
    • The .guitars gTLD was delegated to the DNS root zone on 18 January 2014 and is active.
    • Classified as a generic (lifestyle) gTLD with Uniregistry as the registry operator (priority 1040).

    Usage and Audience

    • Target audience:
      • Guitar players and enthusiasts
      • Musical instrument manufacturers and retailers
      • Merchants, artists, teachers, and reviewers focusing on guitars and related stringed instruments
    • Intended use: to create an online space where users can locate guitars, guitar players, reviews, products and services specific to the guitar market.

    Registration Rules

    • Operator and registry: Uniregistry (acts as a neutral registry-services provider).
    • Policy notes from the applicant:
      • The registry intended to operate neutrally, without preferential registration opportunities or anti-competitive rules.
      • Pricing model described in the application: a flat pricing structure with fixed renewal costs and no material price increases for the first five years.

    SEO and Brand Impact

    • Purpose-built, semantically meaningful gTLD intended to help with discoverability and mnemonic branding:
      • The .guitars string conveys the site's purpose immediately to users and can strengthen relevance for niche audiences.
      • The applicant emphasized that specialized TLDs like .guitars enhance mnemonic function and help users remember and discover pertinent resources.

    Operator

    XYZ.COM LLC

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       GUITARS

organisation: XYZ.COM LLC
address:      4425 Spring Mountain Rd., Suite 2
address:      Las Vegas NV 89102
address:      United States of America (the)

contact:      administrative
name:         General Counsel
organisation: XYZ.COM LLC
address:      4425 Spring Mountain Rd., Suite 2
address:      Las Vegas NV 89102
address:      United States of America (the)
phone:        +1 702 763 2191
e-mail:       hello@xyz.com

contact:      technical
name:         CTO
organisation: CentralNic
address:      Saddlers House, 4th Floor
address:      44 Gutter Lane
address:      London EC2V 6BR
address:      United Kingdom of Great Britain and Northern Ireland (the)
phone:        +44 20 33 88 0600
fax-no:       +44 20 33 88 0601
e-mail:       tld.ops@centralnic.com

nserver:      A.NIC.GUITARS 194.169.218.149 2001:67c:13cc:0:0:0:1:149
nserver:      B.NIC.GUITARS 185.24.64.149 2a04:2b00:13cc:0:0:0:1:149
nserver:      C.NIC.GUITARS 212.18.248.149 2a04:2b00:13ee:0:0:0:0:149
nserver:      D.NIC.GUITARS 212.18.249.149 2a04:2b00:13ff:0:0:0:0:149
ds-rdata:     4948 13 2 3f73ef405d928384f01091e557279473bb46fd506d83e22d22a51a385aad6997

whois:        whois.nic.guitars

status:       ACTIVE
remarks:      Registration information: https://nic.guitars

created:      2014-01-09
changed:      2025-08-12
source:       IANA

    Registrars