Generic top-level domainsIDNDNSSEC
Overview
.hbo is a proposed branded generic top-level domain (gTLD) applied for in ICANN's New gTLD Program. The string is intended to be operated on behalf of the Home Box Office (HBO) corporate family and used as a digital branding and internal resource for HBO.
History
- Applied for under ICANN's New gTLD Program (Reveal Day referenced: 13 June 2012).
- Applicant: HBO Registry Services, Inc., a wholly‑owned subsidiary of Home Box Office, Inc. (HBO).
- Registry operator listed: Neustar.
- Classified as a brand TLD with status noted as Proposed.
Usage and Audience
- Primary purpose: to serve HBO for internal purposes and/or as a digital marketing tool.
- Intended to be operated on behalf of, and for the benefit of, HBO's corporate parent.
- HBO's global footprint cited in the application:
- Over 92 million subscribers worldwide for HBO and Cinemax services.
- HBO networks and services reach over 60 countries internationally.
- HBO programming is sold into over 150 countries worldwide.
- Initial plans indicated the TLD would not necessarily provide public-facing services immediately, with the operator reserving the right to evaluate and determine best uses to benefit HBO.
SEO and Brand Impact
- The TLD is expressly a brand asset for HBO and positioned as a tool for brand management and digital marketing rather than a generic or open namespace.
- Intended control by HBO (through its registry subsidiary) implies use focused on protecting and promoting the HBO brand across its online presence.
Operator
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: HBO organisation: HBO Registry Services, Inc. address: 30 Hudson Yards, 45th Floor address: New York NY 10001 address: United States of America (the) contact: administrative name: Rick McMurtry organisation: Warner Media, LLC address: 1050 Techwood Drive address: Atlanta GA 30318 address: United States of America (the) phone: +1 212 512 1000 fax-no: +1 212 512 1986 e-mail: domain@warnermediagroup.com contact: technical name: IANA Contact organisation: GoDaddy Registry address: 100 S. Mill Ave, Suite 1600 address: Tempe AZ 85281 address: United States of America (the) phone: +1 480 505 8800 fax-no: +1 480 624 2546 e-mail: iana@registry.godaddy nserver: A.NIC.HBO 2001:dcd:1:0:0:0:0:9 37.209.192.9 nserver: B.NIC.HBO 2001:dcd:2:0:0:0:0:9 37.209.194.9 nserver: C.NIC.HBO 2001:dcd:3:0:0:0:0:9 37.209.196.9 nserver: NS1.DNS.NIC.HBO 156.154.144.70 2610:a1:1071:0:0:0:0:46 nserver: NS2.DNS.NIC.HBO 156.154.145.70 2610:a1:1072:0:0:0:0:46 nserver: NS3.DNS.NIC.HBO 156.154.159.70 2610:a1:1073:0:0:0:0:46 ds-rdata: 32689 8 2 1ef470b15bc605463552d25b4bef46ae67a79df01c3fc3eefd9ef2eb296fd034 whois: status: ACTIVE remarks: Registration information: http://www.hbo.com created: 2016-07-08 changed: 2024-05-11 source: IANA