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    • .hdfcbank

    Generic top-level domainsDNSSEC

    Overview

    .hdfcbank is a brand generic top-level domain (gTLD) created for HDFC Bank Limited. Delegated into the DNS root as part of ICANN's New gTLD Program, the string is intended to represent HDFC Bank's corporate identity online and to host the bank's internal divisions, product sites and services.

    History

    • Part of ICANN's New gTLD Program; the .hdfcbank string was delegated to the Root Zone on 11 February 2016.
    • The registry operator listed is HDFC Bank Limited; the technical registry services are associated with Afilias (registry noted in application metadata).
    • The string was applied for during the New gTLD application rounds (reveal day referenced 13 June 2012 in application materials).

    Usage and Audience

    • Intended primary audience: HDFC Bank's customers and internal divisions.
    • HDFC Bank planned to use .hdfcbank exclusively for its own divisions, products and services rather than open public registration.
    • The bank cited a large existing customer base (more than 21 million; 21.9 million cited in application materials) and substantial web traffic as the rationale for centralized use of the brand TLD.
    • HDFC Bank indicated ongoing marketing investments (approximately USD 15 million annually, per the application) to direct audiences to the correct websites and promote its online presence.

    Registration Rules

    • .hdfcbank is operated as a brand TLD and, per the applicant's statements, registrations are intended for exclusive use by HDFC Bank and its internal entities.
    • Priority for second-level names will be given to HDFC Bank's existing domains; the applicant estimated staged growth of second-level registrations (about 150 in year one, ~400 in year two, and ~700 by year three).

    SEO and Brand Impact

    • The applicant emphasized that consolidating services and microsites under .hdfcbank would make navigation easier for its customer base and would "extend a higher-level of confidence and trust to the customer on the authenticity of the accessed web site."
    • As a brand-controlled gTLD, .hdfcbank is presented as a tool for stronger brand control, clearer provenance of official sites, and reduced ambiguity for users looking for authentic HDFC Bank services online.

    Notable Cases or Examples

    • Existing HDFC Bank web properties mentioned in the application that illustrate migration plans:
      • www.hdfcbank.com (corporate site)
      • www.hdfcbankhongkong.com (international site)
      • www.hdfcbankinfinia.com (product site)
      • www.hdfcbanksmartbuy.com (cards engagement program)
      • Example migrated second-level domains under the new gTLD: netbanking.hdfcbank, carloan.hdfcbank, creditcard.hdfcbank, debitcard.hdfcbank
    • The applicant reported more than 50 domains already registered across .com, .in, .net and .org at the time of application and planned to bring many of those under .hdfcbank over time.

    Operator

    HDFC Bank Limited

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       HDFCBANK

organisation: HDFC Bank Limited
address:      HDFC Bank House, Senapati Bapat Marg
address:      Lower Parel (W)
address:      Mumbai Maharashtra 400013
address:      India

contact:      administrative
name:         Deputy Vice President
organisation: HDFC Bank Limited
address:      HDFC Bank House, Senapati Bapat Marg
address:      Lower Parel (W)
address:      Mumbai Maharashtra 400013
address:      India
phone:        +91 223 395 9000
e-mail:       agnel.dsouza@hdfcbank.com

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Afilias
address:      300 Welsh Road
address:      Building 3, Suite 105
address:      Horsham PA 19044
address:      United States of America (the)
phone:        +1 215.706.5700
fax-no:       +1 215.706.5701
e-mail:       tld-tech-poc@afilias.info

nserver:      A0.NIC.HDFCBANK 2a01:8840:ae:0:0:0:0:33 65.22.180.33
nserver:      A2.NIC.HDFCBANK 2a01:8840:b1:0:0:0:0:33 65.22.183.33
nserver:      B0.NIC.HDFCBANK 2a01:8840:af:0:0:0:0:33 65.22.181.33
nserver:      C0.NIC.HDFCBANK 2a01:8840:b0:0:0:0:0:33 65.22.182.33
ds-rdata:     63937 8 2 b8f2ca908cc4e3526a25ad74da7f2d9962b4a1692805ae8f5c0cef5542745029

whois:        whois.nic.hdfcbank

status:       ACTIVE
remarks:      Registration information: 

created:      2016-02-05
changed:      2023-08-23
source:       IANA