Generic top-level domainsIDNDNSSEC
Overview
.healthcare is a proposed generic top-level domain (gTLD) applied for under ICANN's New gTLD Program. The string is intended to serve entities and audiences connected to health care, medical services, public health, health policy and related information. The ICANNWiki entry lists Demand Media as registry and names Donuts (Silver Glen, LLC) as the applicant.
History
- Applied for as part of ICANN's New gTLD Program (Reveal Day cited as 13 June 2012).
- Applicant: Donuts (Silver Glen, LLC); application priority number noted as 1519 for Donuts.
- The European Commission flagged the .healthcare application as one of multiple strings that could raise compatibility issues with EU legislation and policy positions.
- ICANN's Independent Objector filed a Community Objection and a Limited Public Interest objection against the .healthcare string; these objections were part of a broader focus on health-related gTLD applications.
- The applicant materials indicate substantial financial backing and operational planning, including more than US$100 million raised for Donuts' gTLD efforts.
Usage and Audience
- Target audiences described in the application include:
- Health care providers and organizations involved in treatment and prevention of disease.
- Entities providing primary and secondary care and related services.
- Organizations and individuals involved in dissemination of health information and public health advancement.
- Participants in health policy, administration and debate.
- The application positions .healthcare as a broadly useful, generic namespace attractive to registrants with professional or affinity-based interests in health care.
Registration Rules
- The applicant states an intention to encourage inclusiveness and broad access rather than restrictive eligibility requirements.
- Donuts indicates that no entity or group will have exclusive rights to register second-level names in .healthcare.
- The application emphasizes an array of protections against abuse (including trademark protections) and commits to mechanisms designed to reduce fraud and abuse relative to incumbent TLDs.
- Specific technical rules (allowed characters, minimum/maximum registration periods) are not detailed in the provided text.
SEO and Brand Impact
- The applicant argues the TLD will:
- Better facilitate search, self-expression and information sharing for health-related content.
- Introduce consumer choice and competition in the DNS namespace.
- Provide branded, topic-specific identity opportunities for registrants in the health sector.
- Donuts also claims it will operate the TLD with enhanced protections to increase user safety and reduce incidences of fraud and abuse, positioning .healthcare as a trusted space for health-related registrants.
Notable Cases or Examples
- European Commission communiqué: the Commission identified .healthcare among applications it considered potentially problematic with respect to EU law and policy, and signaled a desire to open dialogue with offending applicants.
- Independent Objector (IO) objections: the IO lodged both Community and Limited Public Interest objections against .healthcare, reflecting wider scrutiny of health-related gTLDs during the evaluation process.
- The application materials emphasize Donuts' shared-resources operational model and a set of proposed protections (described as nearly two dozen rights and protection mechanisms) intended to safeguard registrants and rights holders.
Operator
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: HEALTHCARE organisation: Binky Moon, LLC address: c/o Identity Digital Limited address: 10500 NE 8th Street, Suite 750 address: Bellevue WA 98004 address: United States of America (the) contact: administrative name: Vice President, Engineering organisation: Identity Digital Limited address: 10500 NE 8th Street, Suite 750 address: Bellevue WA 98004 address: United States of America (the) phone: +1.425.298.2200 fax-no: +1.425.671.0020 e-mail: tldadmin@identity.digital contact: technical name: Senior Director, DNS Infrastructure Group organisation: Identity Digital Limited address: 10500 NE 8th Street, Suite 750 address: Bellevue WA 98004 address: United States of America (the) phone: +1.425.298.2200 fax-no: +1.425.671.0020 e-mail: tldtech@identity.digital nserver: V0N0.NIC.HEALTHCARE 2a01:8840:1e:0:0:0:0:15 65.22.28.15 nserver: V0N1.NIC.HEALTHCARE 2a01:8840:1f:0:0:0:0:15 65.22.29.15 nserver: V0N2.NIC.HEALTHCARE 2a01:8840:20:0:0:0:0:15 65.22.30.15 nserver: V0N3.NIC.HEALTHCARE 161.232.14.15 2a01:8840:f8:0:0:0:0:15 nserver: V2N0.NIC.HEALTHCARE 2a01:8840:21:0:0:0:0:15 65.22.31.15 nserver: V2N1.NIC.HEALTHCARE 161.232.15.15 2a01:8840:f9:0:0:0:0:15 ds-rdata: 24502 8 2 db68117556c537203b18d94be79836f65ecce06452c5658d16887ba2f0629c58 whois: whois.nic.healthcare status: ACTIVE remarks: Registration information: https://www.identity.digital/ created: 2014-07-24 changed: 2023-09-12 source: IANA