.hermes

Overview

• .hermes is a brand generic top-level domain (gTLD) created through ICANN's New gTLD Program.
• The string was applied for and associated with HERMES INTERNATIONAL (the luxury House founded by Thierry Hermès) to consolidate and protect the brand online.
• It is intended as a registry-controlled namespace representing the Hermès brand and related goods and services.

History

• Application reveal: 13 June 2012 (New gTLD applied-for strings reveal day).
• Delegated to the DNS Root Zone on 24 January 2015.
• The ICANNWiki template lists Afilias as the registry and identifies HERMES INTERNATIONAL as the manager/applicant of the gTLD.

Usage and Audience

• Intended users: HERMES INTERNATIONAL and its business units, affiliates or other brand-related operators.
• The applicant describes the gTLD's purpose as consolidating the reputation and unique identity of La Maison Hermès on the Internet, covering luxury products such as leather goods, scarves, ties, perfumes, watches, and related offerings.
• The registry/applicant indicated it would reserve and deploy a large number of domain names for its own use, limiting availability of descriptive or brand-relevant names to third parties.

Registration Rules

• The application states the registry/operator will reserve, delegate and use a large number of domain names directly or indirectly relevant to the Applicant's business.
• As a result, the chance for qualifying or eligible external registrants to obtain descriptive or brand-relevant names will be limited; no further technical or eligibility details are provided in the source.

SEO and Brand Impact

• The gTLD was explicitly proposed to consolidate and protect the Hermès brand online, reinforcing the House's unique identity.
• As a brand TLD, .hermes is positioned primarily for brand control and reputation management rather than broad public registration.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       HERMES

organisation: Hermes International
address:      24, rue du Faubourg Saint-Honore
address:      Paris 75008
address:      France

contact:      administrative
name:         Domain Administrator
organisation: Hermes International
address:      24, rue du Faubourg Saint-Honore
address:      Paris 75008
address:      France
phone:        +33 140174720
fax-no:       +33 140174994
e-mail:       ngtld-hermes@cscglobal.com

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Afilias
address:      300 Welsh Road
address:      Building 3, Suite 105
address:      Horsham PA 19044
address:      United States of America (the)
phone:        +1 215.706.5700
fax-no:       +1 215.706.5701
e-mail:       tld-tech-poc@afilias.info

nserver:      A0.NIC.HERMES 2a01:8840:e2:0:0:0:0:25 65.22.232.25
nserver:      A2.NIC.HERMES 2a01:8840:e5:0:0:0:0:25 65.22.235.25
nserver:      B0.NIC.HERMES 2a01:8840:e3:0:0:0:0:25 65.22.233.25
nserver:      C0.NIC.HERMES 2a01:8840:e4:0:0:0:0:25 65.22.234.25
ds-rdata:     17194 8 2 f38ae5e161d402739020cc92a88dfa905a59972426ef42044c37ea6240bb9614

whois:        whois.nic.hermes

status:       ACTIVE
remarks:      Registration information: http://hermes.com

created:      2014-10-30
changed:      2023-08-31
source:       IANA