Generic top-level domainsDNSSEC
Overview
.homesense is a brand gTLD applied for in ICANN's New gTLD Program by The TJX Companies, Inc. The string corresponds to the HOMESENSE trademark and is intended as a closed registry for use by TJX. Neustar is listed as the registry operator in the application template and the gTLD's status is recorded as Proposed.
History
- Applied for as part of ICANN's New gTLD Program (application disclosed on Reveal Day, 13 June 2012).
- Applicant: The TJX Companies, Inc.
- Registry (as listed in application metadata): Neustar.
- Application priority number: 1213.
- TJX stated it will publish a Charter and policies related to the registry prior to launch and that all second-level registrations made by TJX will be through an ICANN-accredited registrar.
Usage and Audience
- Intended audience: The TJX Companies and its Homesense brand operations.
- The registry is proposed as a standard (non-community) registry but closed — open only to TJX.
- Purpose described by the applicant:
- Protect TJX's online presence.
- Support TJX marketing and promotional efforts.
- Provide a safer and more secure destination for consumers conducting business with TJX.
Registration Rules
- Eligibility and restrictions:
- Registration and use of .homesense are intended to be limited to TJX as the single registrant.
- No plans (per the application) to allow third-party second-level registrations; there will be no market for second-level registrations.
- Operational notes from the application:
- All second-level domain names registered by TJX on behalf of itself will be registered through an ICANN-accredited registrar.
- TJX will publish its Charter, policies, guidelines, and supporting documentation prior to launch.
SEO and Brand Impact
- The applicant frames the gTLD as a brand-protection and marketing asset to:
- Protect the HOMESENSE trademark online.
- Consolidate brand-related web presence under a dedicated TLD.
- Offer consumers a clear, controlled, and secure namespace associated directly with the Homesense brand.
Notable Cases or Examples
- The .homesense gTLD corresponds to the HOMESENSE trademark; an example cited in the application is CTM Reg. No. 5939046.
- Applicant background provided in the application:
- The TJX Companies is described as a leading off-price retailer of apparel and home fashions, ranked 119 in the referenced Fortune 500 listing, with nearly $22 billion in revenues in 2010, over 2,800 stores in six countries, and more than 160,000 employees worldwide.
Operator
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: HOMESENSE organisation: The TJX Companies, Inc. address: 770 Cochituate Road address: Framingham MA 01701 address: United States of America (the) contact: administrative name: Taylor Frank organisation: FairWinds Partners, LLC address: 1000 Potomac Street NW #350 address: Washington DC 20007 address: United States of America (the) phone: 1.202.223.5232 fax-no: 1.202.223.9256 e-mail: tjxregistries@fairwindspartners.com contact: technical name: IANA Contact organisation: GoDaddy Registry address: 100 S. Mill Ave, Suite 1600 address: Tempe AZ 85281 address: United States of America (the) phone: +1 480 505 8800 fax-no: +1 480 624 2546 e-mail: iana@registry.godaddy nserver: A.NIC.HOMESENSE 2001:dcd:1:0:0:0:0:9 37.209.192.9 nserver: B.NIC.HOMESENSE 2001:dcd:2:0:0:0:0:9 37.209.194.9 nserver: C.NIC.HOMESENSE 2001:dcd:3:0:0:0:0:9 37.209.196.9 nserver: NS1.DNS.NIC.HOMESENSE 156.154.144.74 2610:a1:1071:0:0:0:0:4a nserver: NS2.DNS.NIC.HOMESENSE 156.154.145.74 2610:a1:1072:0:0:0:0:4a nserver: NS3.DNS.NIC.HOMESENSE 156.154.159.74 2610:a1:1073:0:0:0:0:4a ds-rdata: 4507 8 2 c5400c84ffde26fd2a4ed6374057d876cc46c0b933484f74a352bb1ef953b9a7 whois: status: ACTIVE remarks: Registration information: http://www.tjx.com created: 2016-04-07 changed: 2024-05-11 source: IANA