Generic top-level domainsIDNDNSSEC
Overview
.honda is a brand generic top-level domain (gTLD) applied for and operated by Honda Motor Co., Ltd. via ICANN's New gTLD Program. The TLD is intended as a branding, technology and services platform to enable Honda to communicate more easily and effectively with customers, employees and affiliates and to host Honda-controlled websites and services.
History
- Applied for under ICANN's New gTLD Program (application details revealed during Reveal Day reporting).
- Delegated to the DNS root zone on 30 April 2015.
- Registry operator listed as ARI Registry Services.
- Managed by Honda Motor Co., Ltd.
- Application priority noted as 1497 in ICANNWiki records.
Usage and Audience
- Primary users intended: Honda Motor Co., Ltd., its customers, employees and affiliates.
- Honda planned to reserve all domain names within .honda initially for its own promotional and navigational uses.
- The TLD was described as a space to distribute and exchange information via websites, social networks, email and related technologies.
- Honda indicated potential ancillary services tied to the TLD such as website hosting, SEO, marketing and consulting.
- Application materials state Honda's existing domain portfolio exceeds 450 domains and that the HONDA brand is registered in over 178 countries/jurisdictions.
Registration Rules
- Honda initially intended to reserve all names within the TLD for itself.
- Honda anticipated that, not earlier than about three years post-delegation, affiliates could be licensed to use domains under contract that would limit permitted uses.
- Such licenses could be revoked by Honda at any time; Honda stated it would monitor and take quick action to mitigate any abuse.
SEO and Brand Impact
- The applicant described .honda as a supporting branding, technology and services platform to improve communication and interaction with current and potential customers and stakeholders.
- The registry indicated it might provide ancillary services related to registration (including SEO and marketing) to support brand presence within the .honda space.
Operator
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: HONDA organisation: Honda Motor Co., Ltd. address: 2-1-1, Minami-Aoyama address: Minato-ku Tokyo 107-8556 address: Japan contact: administrative name: Chief Operating Officer organisation: GMO BRAND SECURITY Inc. address: Cerulean Tower 26-1 Sakuragaoka-cho address: Shibuya-ku Tokyo 150-8512 address: Japan phone: +81.357841069 fax-no: +81.334625040 e-mail: registry@brightsconsulting.com contact: technical name: Director organisation: GMO Registry, Inc. address: Cerulean Tower address: 26-1 Sakuragaoka-cho address: Shibuya-ku Tokyo 150-8512 address: Japan phone: +81.354561601 fax-no: +81.337805239 e-mail: newgtld@gmoregistry.com nserver: A.GMOREGISTRY.NET 2001:dcd:1:0:0:0:0:4 37.209.192.4 nserver: B.GMOREGISTRY.NET 2001:dcd:2:0:0:0:0:4 37.209.194.4 nserver: K.GMOREGISTRY.NET 37.209.196.4 nserver: L.GMOREGISTRY.NET 2001:dcd:4:0:0:0:0:4 37.209.198.4 ds-rdata: 25744 8 2 4214b1e2ffb881035440b32cb3c90675e1051a23ab5424fc07111eb917643338 whois: whois.nic.honda status: ACTIVE remarks: Registration information: http://honda.com created: 2015-03-06 changed: 2023-06-20 source: IANA