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    • .horse

    Generic top-level domainsIDNDNSSEC

    Overview

    .horse is a community generic top-level domain (gTLD) created for the horse and equine industry. The string aims to provide a clear, industry-specific online identity for horse owners, service providers, businesses, volunteers and enthusiasts worldwide.

    History

    • Applied for and managed by the Dot Horse Project LLC; Minds + Machines (MMX) acted as the applicant/registry services provider for the application.
    • The .horse gTLD was delegated to the DNS Root Zone on 31 March 2014.
    • .horse entered General Availability (GA) on 15 September 2014.
    • A registry agreement for .horse was signed with ICANN on 21 November 2013 after passing initial evaluation.
    • The application received support from several regional and industry organizations, including the Lexington Fayette Urban County Government, Keeneland Pony Club, Lexington Convention and Visitors Bureau, The Greater Lexington Chamber of Commerce, Kentucky Equine Humane Center, and Inforatag Racing Stable LLC.

    Usage and Audience

    • Intended audience:
      • Equine industry professionals (trainers, instructors, breeders)
      • Facility managers and owners
      • Service providers and vendors to the horse industry
      • Bloggers, enthusiasts and volunteers focused on horses
    • Application materials described market and participation data referenced by the applicant:
      • Approximately 9.2 million horses in the United States
      • About 4.6 million Americans involved directly in the industry as service providers or owners
      • The industry was described as providing more than 416,000 jobs and representing an overall market of $39 billion
      • UK participation examples noted growth in riding activity (from ~2.4 million riders in 1999 to ~4.2 million in 2011) and that a large share of households have some equestrian interest

    Registration Rules

    • Classified as a Community gTLD with a mission to encourage broad association with horses for lawful purposes.
    • The registry considered, then rejected, more restrictive registration policies (for example, membership-only requirements), favoring wider access to allow businesses, charities and individuals to register.
    • The registry states it will comply with all applicable ICANN rules, WHOIS policies, and relevant laws and regulations; privacy and WHOIS procedures are governed by the registry's published Privacy & WHOIS Policy.

    SEO and Brand Impact

    • The .horse string is positioned to help equine-related entities clearly define their online presence and make horse-related content easier to find.
    • As a descriptive and industry-focused gTLD, .horse can aid branding by signaling subject-matter relevance to visitors and customers seeking horse-related services, information or communities.

    Notable Cases or Examples

    • Typical uses promoted by the registry include domains for trainers, riding instructors, breeders, equine facility managers/owners, service providers, and bloggers documenting riding or horse care.
    • Regional and industry supporters cited during the application demonstrate local and sector backing for the TLD's community focus.

    Operator

    Registry Services, LLC

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       HORSE

organisation: Registry Services, LLC
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)

contact:      administrative
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480-505-8800
fax-no:       +1 480-624-2546
e-mail:       iana@registry.godaddy

contact:      technical
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480-505-8800
fax-no:       +1 480-624-2546
e-mail:       iana@registry.godaddy

nserver:      A.NIC.HORSE 2001:dcd:1:0:0:0:0:10 37.209.192.10
nserver:      B.NIC.HORSE 2001:dcd:2:0:0:0:0:10 37.209.194.10
nserver:      C.NIC.HORSE 2001:dcd:3:0:0:0:0:10 37.209.196.10
nserver:      X.NIC.HORSE 156.154.172.82 2610:a1:1074:0:0:0:1:82
nserver:      Y.NIC.HORSE 156.154.173.82 2610:a1:1075:0:0:0:1:82
nserver:      Z.NIC.HORSE 156.154.174.82 2610:a1:1076:0:0:0:1:82
ds-rdata:     25741 8 2 04c915e78c75dcb656aef6ce2423935d826c60319a9eae29ac71f9e745c38975

whois:        whois.nic.horse

status:       ACTIVE
remarks:      Registration information: http://nic.horse/

created:      2014-02-28
changed:      2024-04-16
source:       IANA

    Registrars