Generic top-level domainsIDNDNSSEC
Overview
.hsbc is a brand generic top-level domain (gTLD) created through ICANN's New gTLD Program. It represents HSBC Holdings PLC and is intended as a corporate/brand namespace to host HSBC-controlled domains and services.
History
- Applied for as part of ICANN's New gTLD Program (Reveal Day: 13 June 2012).
- The string was delegated to the DNS root zone on 10 July 2015.
- Classified as a brand gTLD; ICANNWiki shows tld_status as "Delegated" and tld_type as "gTLD".
- Management/registry: HSBC Holdings PLC is identified as the manager of the TLD in the application; the ICANNWiki entry lists Neustar as the registry operator.
Usage and Audience
- Intended audience: HSBC Group and its customers worldwide.
- Typical uses: corporate websites, customer-service portals, secure communications and other HSBC-controlled online properties.
- Applicant rationale: HSBC stated the gTLD would help "strengthen this approach through a stable and secure platform that is within the direct control of HSBC" and improve the integrity of customers' data online.
Registration Rules
- Operates as a single-entity registry: the application states "only HSBC details will be shown in the WHOIS."
- Registrations are controlled by HSBC (not an open public namespace);
SEO and Brand Impact
- HSBC positioned the gTLD as a way to increase control over its online brand presence and customer data security, supporting trust and brand integrity for HSBC-owned web properties.
Operator
HSBC Global Services (UK) Limited
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: HSBC organisation: HSBC Global Services (UK) Limited address: 8 Canada Square, Canary Wharf address: London E14 5HQ address: United Kingdom of Great Britain and Northern Ireland (the) contact: administrative name: Kevin Audritt organisation: HSBC Holdings PLC address: 8 Canada Square address: Canary Wharf address: London E14 5HQ address: United Kingdom of Great Britain and Northern Ireland (the) phone: +44 (0)20 7991 0814 e-mail: kevinaudritt@hsbc.com contact: technical name: IANA Contact organisation: GoDaddy Registry address: 100 S. Mill Ave, Suite 1600 address: Tempe AZ 85281 address: United States of America (the) phone: +1 480 505 8800 fax-no: +1 480 624 2546 e-mail: iana@registry.godaddy nserver: A.NIC.HSBC 2001:dcd:1:0:0:0:0:9 37.209.192.9 nserver: B.NIC.HSBC 2001:dcd:2:0:0:0:0:9 37.209.194.9 nserver: C.NIC.HSBC 2001:dcd:3:0:0:0:0:9 37.209.196.9 nserver: NS1.DNS.NIC.HSBC 156.154.144.76 2610:a1:1071:0:0:0:0:4c nserver: NS2.DNS.NIC.HSBC 156.154.145.76 2610:a1:1072:0:0:0:0:4c nserver: NS3.DNS.NIC.HSBC 156.154.159.76 2610:a1:1073:0:0:0:0:4c ds-rdata: 16129 8 2 1e993a683fd63ba6fa436d235eddbb949901975649b11c628dfef8105264ae9d whois: status: ACTIVE remarks: Registration information: http://www.nic.hsbc created: 2015-01-15 changed: 2024-05-11 source: IANA