Overview
- .hyatt is a proposed brand generic top-level domain (gTLD) representing the Hyatt hotel company.
- Intended meaning: a trusted, hierarchical namespace operated by Hyatt to protect its online identity, consolidate intellectual property activities, and provide secure channels for Hyatt products and services.
History
- Applied for under ICANN's New gTLD Program by Hyatt GTLD, L.L.C., a subsidiary created to manage the application and potential gTLD.
- Reveal Day for applied-for strings: 13 June 2012 (application listing).
- Registry noted in applicant materials: Neustar.
- Status (as recorded): Proposed. Priority listed as 1536 for Hyatt GTLD, L.L.C.
- Applicant background (from application): Hyatt Hotels Corporation reported 483 properties across 45 countries as of December 31, 2011.
Usage and Audience
- Primary intended users:
- Hyatt itself and its qualified subsidiaries and affiliates.
- Hyatt customers and Internet users interacting with Hyatt-branded services.
- Typical use cases described by the applicant:
- A secure, brand-controlled namespace for Hyatt products and services.
- Marketing and promotional activities under a Hyatt-managed domain.
- Consolidation of Hyatt's intellectual property activities within a brand TLD.
Registration Rules
- Initial registration and use were intended to be limited to Hyatt and potentially its qualified subsidiaries and affiliates.
- The applicant indicated adherence to requirements set forth in Specification 9 of the template Registry Agreement.
- The initial limited distribution and Specification 9 requirements were described as intended to exempt Hyatt from annual Code of Conduct Compliance requirements.
SEO and Brand Impact
- The applicant framed .hyatt as a way to protect Hyatt's online presence and identity, enhancing brand control.
- Expected brand benefits included:
- Stronger trust signals from a company-controlled namespace.
- A platform for focused marketing and promotional efforts.
- A secure channel for delivering online products and services directly under the Hyatt brand.
Operator
Hyatt GTLD, L.L.C.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: HYATT
organisation: Hyatt GTLD, L.L.C.
address: 71 S. Wacker Drive
address: Chicago IL 60606
address: United States of America (the)
contact: administrative
name: Senior Vice President, Operations
organisation: Brandsight, Inc.
address: 18 Division St., Suite 309
address: Saratoga Springs NY 12866
address: United States of America (the)
phone: +1 518 966 9187
e-mail: hyattgtld@brandsight.com
contact: technical
name: IANA Contact
organisation: GoDaddy Registry
address: 100 S. Mill Ave, Suite 1600
address: Tempe AZ 85281
address: United States of America (the)
phone: +1 480 505 8800
fax-no: +1 480 624 2546
e-mail: iana@registry.godaddy
nserver: A.NIC.HYATT 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver: B.NIC.HYATT 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver: C.NIC.HYATT 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver: NS1.DNS.NIC.HYATT 156.154.144.78 2610:a1:1071:0:0:0:0:4e
nserver: NS2.DNS.NIC.HYATT 156.154.145.78 2610:a1:1072:0:0:0:0:4e
nserver: NS3.DNS.NIC.HYATT 156.154.159.78 2610:a1:1073:0:0:0:0:4e
ds-rdata: 30616 8 2 dbb2cd74e3fd102da5e467f6b4eda7e3d1d110ec2329053f087ea8532c84b897
whois:
status: ACTIVE
remarks: Registration information: http://www.hyatt.com
created: 2016-07-22
changed: 2024-05-11
source: IANA
